
How to market to millennials: the quirky car
In the age of the millennial, things have to be a little weird to get some attention. Couple the weirdness with a generally low starting salary of the typical millennial, and marketing becomes somewhat challenging. For a typical car manufacturer, sleek lines and stylish design equal massive sales to elder generations, but is this the best way to market to the millennial? For the Gen Y crowd, quirkiness is key, and auto makers are catering to those needs.











