Mobile marketing startup, HasOffers, has re-branded itself to Tune

HasOffers has been a tricky startup to write about, partly because ad attribution isn’t inherently sexy, but mostly because of the name. Yes, there’s HasOffers the company and HasOffers the product, but at this point it’s probably best known for a different service, MobileAppTracking, which allows mobile developers to see which ads are actually leading to app installs, engagement, and purchases. CEO Peter Hamilton acknowledged that there has been “a lot of confusion about what is HasOffers versus MobileAppTracking.” He said the team has known for a while that “this is not going to be the long-term naming architecture” and that it wanted “a more flexible, bigger name.” That’s why the company is announcing a new name, Tune.