Netflix is using Amazon’s Cloud to build an artificial brain

Netflix subscribers know all too well that while the streaming service’s recommendations system is fairly accurate, it often lures them into adding too many movies that don’t get watched. That’s why Netflix is building a superior recommendation system to fine tune what it suggests goes into your queue, and it’s developing the algorithm with deep learning techniques. Calling it Distributed Neural Networks, the company’s efforts use cloud computing from partner Amazon Web Services and GPUs from graphics card maker Nvidia.