A company called Synetiq is using crowdsourced neuromarketing to show brands how customers will react to their next ad. By tracking neural activity, the company can identify exactly when testers are feeling engaged, excited, attentive or frustrated.
Every company wishes that they could test their adverts and marketing materials before serving them up to the public. Focus groups and market research are notoriously expensive, but Synetiq is offering an alternative: Crowdsourced neuromarketing.
