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NYSE · TECHNOLOGY · Holders

ServiceNow Inc (NOW) Institutional Ownership & Insider Trading History

Top NOW institutional shareholders, filing changes, and Form 4 insider activity with filters for buys, sales, option exercises, gifts, and tax withholding.

Section freshness

Price Jun 15, 10:51 AM EDT · Statements Mar 30, 8:00 PM EDT

Source timingDetails

Data freshness

Prices update fastest. Fundamentals, analyst data, and news update on their own schedules, so check these timestamps before comparing signals.

Price time means the latest available trade or regular-market close. Other times show when that section was checked or published.

PriceLive
Last traded
Source: Market data provider
Fundamentalsevery 1 day
Provider checked
Source: Market data provider
Analystevery 1 day
Provider checked
Source: Market data provider
Newsevery 4 hr
Latest item
Source: Market data provider

Ownership read

NOW insider sentiment: Net selling.

VANGUARD GROUP INC is the largest loaded institutional holder. 72 sale rows and 0 purchase rows are visible in the loaded Form 4 history. Use the filters below to separate real buying and selling from option exercises, gifts, awards, and tax withholding.

Insider flow

NOW

Purchases
Sales318.60K

Directional bars ignore awards, gifts, conversions, and tax withholding rows.

Top holder

101.96M

VANGUARD GROUP INC

Insider stance

Net selling

$10.92M sold / — bought

Latest filing

May 28, 2026

Most recent holder or insider filing date

Rows loaded

240

120 holder / 120 insider

Holder rows
120
Market data source
Latest filing
May 28, 2026
Most recent holder or insider filing date
Increased / initiated
74
43 decreased in loaded rows
Insider rows
120
Market data source

Top 120 institutional holders

ServiceNow Inc (NOW) institutional ownership

Ranked by reported share count, with position changes and latest filing dates where ownership data supplies them.

VANGUARD GROUP INC

Rank #1

9.90%

Shares
101.96M
Change
+908.76K
Change %
+90.00%
Filing
Dec 31, 2025

Increased

BLACKROCK

Rank #2

9.47%

Shares
97.50M
Change
+2.18M
Change %
+2.28%
Filing
Mar 31, 2026

Increased

VANGUARD CAPITAL MANAGEMENT LLC

Rank #3

6.60%

Shares
67.98M
Change
+67.98M
Change %
Filing
Mar 31, 2026

Initiated

STATE STREET CORP

Rank #4

4.67%

Shares
48.06M
Change
+161.90K
Change %
+34.00%
Filing
Mar 31, 2026

Increased

PRICE T ROWE ASSOCIATES INC

Rank #5

3.31%

Shares
34.11M
Change
+1.71M
Change %
+5.29%
Filing
Mar 31, 2026

Increased

JPMORGAN CHASE & CO

Rank #6

3.01%

Shares
31.00M
Change
-6.86M
Change %
-18.12%
Filing
Mar 31, 2026

Decreased

VANGUARD PORTFOLIO MANAGEMENT LLC

Rank #7

2.44%

Shares
25.17M
Change
+25.17M
Change %
Filing
Mar 31, 2026

Initiated

GEODE CAPITAL MANAGEMENT

Rank #8

2.37%

Shares
24.42M
Change
+911.38K
Change %
+3.88%
Filing
Mar 31, 2026

Increased

MORGAN STANLEY

Rank #9

2.27%

Shares
23.35M
Change
+614.51K
Change %
+2.70%
Filing
Mar 31, 2026

Increased

UBS AM

Rank #10

1.39%

Shares
14.28M
Change
+270.56K
Change %
+1.93%
Filing
Mar 31, 2026

Increased

NORGES BANK

Rank #11

1.28%

Shares
13.19M
Change
+600.14K
Change %
+4.77%
Filing
Dec 31, 2025

Increased

FMR LLC

Rank #12

1.19%

Shares
12.28M
Change
-3.53M
Change %
-22.32%
Filing
Mar 31, 2026

Decreased

AMUNDI

Rank #13

1.11%

Shares
11.48M
Change
+4.35M
Change %
+60.94%
Filing
Mar 31, 2026

Increased

NORTHERN TRUST CORP

Rank #14

1.05%

Shares
10.84M
Change
-165.65K
Change %
-1.51%
Filing
Mar 31, 2026

Decreased

BANK OF NEW YORK MELLON CORP

Rank #15

0.83%

Shares
8.53M
Change
+518.26K
Change %
+6.47%
Filing
Mar 31, 2026

Increased

FISHER ASSET MANAGEMENT

Rank #16

0.78%

Shares
8.03M
Change
-318.87K
Change %
-3.82%
Filing
Mar 31, 2026

Decreased

GOLDMAN SACHS GROUP INC

Rank #17

0.75%

Shares
7.72M
Change
-137.75K
Change %
-1.75%
Filing
Mar 31, 2026

Decreased

VICTORY CAPITAL MANAGEMENT INC

Rank #18

0.74%

Shares
7.63M
Change
+3.76M
Change %
+97.22%
Filing
Mar 31, 2026

Increased

CHARLES SCHWAB INVESTMENT MANAGEMENT INC

Rank #19

0.74%

Shares
7.61M
Change
+283.55K
Change %
+3.87%
Filing
Mar 31, 2026

Increased

POLEN CAPITAL MANAGEMENT LLC

Rank #20

0.71%

Shares
7.27M
Change
+1.59M
Change %
+27.97%
Filing
Mar 31, 2026

Increased

Showing 20 of 120 matching institutional rows.Load more institutions

Recent insider transactions

ServiceNow Inc (NOW) Form 4 filings

Action codes are translated so open-market buys and sales are separate from awards, gifts, conversions, and tax withholding.

BRIGGS, TERESA

Director

Sale to issuer
Shares
1.59K
% company
<0.01%
Price
$108.70
Value
$173,377

Filed May 28, 2026

JACKSON, LAWRENCE

Director

Award / grant
Shares
3.26K
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 21, 2026

QUINLAN, LARRY

Director

Award / grant
Shares
3.26K
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 21, 2026

SANDS, ANITA M

Director

Award / grant
Shares
3.26K
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 21, 2026

BOSTROM, SUSAN L

Director

Award / grant
Shares
3.26K
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 21, 2026

LUDDY, FREDERIC B

Director

Award / grant
Shares
3.26K
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 21, 2026

BRIGGS, TERESA

Director

Award / grant
Shares
3.26K
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 21, 2026

CHAMBERLAIN, PAUL EDWARD

Director

Award / grant
Shares
3.26K
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 21, 2026

FIPPS, PAUL

President, Global Customer Ops

Sale to issuer
Shares
1.05K
% company
<0.01%
Price
$98.51
Value
$103,238

Filed May 18, 2026

FIPPS, PAUL

President, Global Customer Ops

Award / grant
Shares
340
% company
<0.01%
Price
No cash value
Value
No cash value

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

Sale to issuer
Shares
739
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

Sale to issuer
Shares
235
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

Showing 12 of 120 matching Form 4 rows. Percent of company uses current shares outstanding when available.Load more insiders

Frequently asked

Common questions.

Who are the largest NOW shareholders?

VANGUARD GROUP INC is the largest institutional holder in the loaded NOW ownership dataset, with 101.96 million shares, or about 9.90% of shares outstanding. The table ranks additional institutions by reported share count.

What is institutional ownership of NOW?

The current TECHi snapshot has 120 loaded institutional rows for ServiceNow Inc. 74 rows are marked increased or initiated, while 43 rows are marked decreased, with the latest holder filing dated Mar 31, 2026.

Where can I see ServiceNow Inc insider transactions?

The insider transaction table currently shows 120 loaded Form 4 rows for NOW, with the latest insider filing dated May 28, 2026. It separates purchases, sales, option exercises, awards, gifts, and tax withholding so administrative transactions are not confused with open-market trades.

Are NOW insiders buying or selling?

The loaded NOW Form 4 rows currently read Net selling: 72 sale rows and 0 purchase rows. Awards, gifts, conversions, and tax withholding are shown separately because they do not carry the same signal as open-market buying or selling.

Who is the most active NOW insider in the loaded filings?

MCDERMOTT, WILLIAM R is the most active insider by absolute share movement in the loaded NOW rows, with 566,854 shares moving across the visible filing history. Review the action labels before treating that activity as buying or selling.