VANGUARD GROUP INC
Rank #1
9.90%
- Shares
- 101.96M
- Change
- +908.76K
- Change %
- +90.00%
- Filing
- Dec 31, 2025
Increased
Methodology published · Market data, model notes, and corrections process are public · Data policy · Corrections policy
NYSE · TECHNOLOGY · Holders
ServiceNow Inc (NOW) Institutional Ownership & Insider Trading History
Top NOW institutional shareholders, filing changes, and Form 4 insider activity with filters for buys, sales, option exercises, gifts, and tax withholding.
Section freshness
Price Jun 15, 10:51 AM EDT · Statements Mar 30, 8:00 PM EDT
Source timingDetailsHide
Data freshness
Prices update fastest. Fundamentals, analyst data, and news update on their own schedules, so check these timestamps before comparing signals.
Price time means the latest available trade or regular-market close. Other times show when that section was checked or published.
PriceLive
Last traded •
Source: Market data provider
Fundamentalsevery 1 day
Provider checked •
Source: Market data provider
Analystevery 1 day
Provider checked •
Source: Market data provider
Newsevery 4 hr
Latest item •
Source: Market data provider
Ownership read
NOW insider sentiment: Net selling.
VANGUARD GROUP INC is the largest loaded institutional holder. 72 sale rows and 0 purchase rows are visible in the loaded Form 4 history. Use the filters below to separate real buying and selling from option exercises, gifts, awards, and tax withholding.
Insider flow
NOW
Purchases—
Sales318.60K
Directional bars ignore awards, gifts, conversions, and tax withholding rows.
Top holder
101.96M
VANGUARD GROUP INC
Insider stance
Net selling
$10.92M sold / — bought
Latest filing
May 28, 2026
Most recent holder or insider filing date
Rows loaded
240
120 holder / 120 insider
- Holder rows
- 120
- Market data source
- Latest filing
- May 28, 2026
- Most recent holder or insider filing date
- Increased / initiated
- 74
- 43 decreased in loaded rows
- Insider rows
- 120
- Market data source
Top 120 institutional holders
ServiceNow Inc (NOW) institutional ownership
Ranked by reported share count, with position changes and latest filing dates where ownership data supplies them.
BLACKROCK
Rank #2
9.47%
- Shares
- 97.50M
- Change
- +2.18M
- Change %
- +2.28%
- Filing
- Mar 31, 2026
Increased
VANGUARD CAPITAL MANAGEMENT LLC
Rank #3
6.60%
- Shares
- 67.98M
- Change
- +67.98M
- Change %
- —
- Filing
- Mar 31, 2026
Initiated
STATE STREET CORP
Rank #4
4.67%
- Shares
- 48.06M
- Change
- +161.90K
- Change %
- +34.00%
- Filing
- Mar 31, 2026
Increased
PRICE T ROWE ASSOCIATES INC
Rank #5
3.31%
- Shares
- 34.11M
- Change
- +1.71M
- Change %
- +5.29%
- Filing
- Mar 31, 2026
Increased
JPMORGAN CHASE & CO
Rank #6
3.01%
- Shares
- 31.00M
- Change
- -6.86M
- Change %
- -18.12%
- Filing
- Mar 31, 2026
Decreased
VANGUARD PORTFOLIO MANAGEMENT LLC
Rank #7
2.44%
- Shares
- 25.17M
- Change
- +25.17M
- Change %
- —
- Filing
- Mar 31, 2026
Initiated
GEODE CAPITAL MANAGEMENT
Rank #8
2.37%
- Shares
- 24.42M
- Change
- +911.38K
- Change %
- +3.88%
- Filing
- Mar 31, 2026
Increased
MORGAN STANLEY
Rank #9
2.27%
- Shares
- 23.35M
- Change
- +614.51K
- Change %
- +2.70%
- Filing
- Mar 31, 2026
Increased
UBS AM
Rank #10
1.39%
- Shares
- 14.28M
- Change
- +270.56K
- Change %
- +1.93%
- Filing
- Mar 31, 2026
Increased
NORGES BANK
Rank #11
1.28%
- Shares
- 13.19M
- Change
- +600.14K
- Change %
- +4.77%
- Filing
- Dec 31, 2025
Increased
FMR LLC
Rank #12
1.19%
- Shares
- 12.28M
- Change
- -3.53M
- Change %
- -22.32%
- Filing
- Mar 31, 2026
Decreased
AMUNDI
Rank #13
1.11%
- Shares
- 11.48M
- Change
- +4.35M
- Change %
- +60.94%
- Filing
- Mar 31, 2026
Increased
NORTHERN TRUST CORP
Rank #14
1.05%
- Shares
- 10.84M
- Change
- -165.65K
- Change %
- -1.51%
- Filing
- Mar 31, 2026
Decreased
BANK OF NEW YORK MELLON CORP
Rank #15
0.83%
- Shares
- 8.53M
- Change
- +518.26K
- Change %
- +6.47%
- Filing
- Mar 31, 2026
Increased
FISHER ASSET MANAGEMENT
Rank #16
0.78%
- Shares
- 8.03M
- Change
- -318.87K
- Change %
- -3.82%
- Filing
- Mar 31, 2026
Decreased
GOLDMAN SACHS GROUP INC
Rank #17
0.75%
- Shares
- 7.72M
- Change
- -137.75K
- Change %
- -1.75%
- Filing
- Mar 31, 2026
Decreased
VICTORY CAPITAL MANAGEMENT INC
Rank #18
0.74%
- Shares
- 7.63M
- Change
- +3.76M
- Change %
- +97.22%
- Filing
- Mar 31, 2026
Increased
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
Rank #19
0.74%
- Shares
- 7.61M
- Change
- +283.55K
- Change %
- +3.87%
- Filing
- Mar 31, 2026
Increased
POLEN CAPITAL MANAGEMENT LLC
Rank #20
0.71%
- Shares
- 7.27M
- Change
- +1.59M
- Change %
- +27.97%
- Filing
- Mar 31, 2026
Increased
| # | Institution | % held | Shares | Change | Change % | Filing date |
|---|---|---|---|---|---|---|
| 1 | 9.90% | 101.96M | +908.76K Increased | +90.00% | Dec 31, 2025 | |
| 2 | 9.47% | 97.50M | +2.18M Increased | +2.28% | Mar 31, 2026 | |
| 3 | 6.60% | 67.98M | +67.98M Initiated | — | Mar 31, 2026 | |
| 4 | 4.67% | 48.06M | +161.90K Increased | +34.00% | Mar 31, 2026 | |
| 5 | 3.31% | 34.11M | +1.71M Increased | +5.29% | Mar 31, 2026 | |
| 6 | 3.01% | 31.00M | -6.86M Decreased | -18.12% | Mar 31, 2026 | |
| 7 | 2.44% | 25.17M | +25.17M Initiated | — | Mar 31, 2026 | |
| 8 | 2.37% | 24.42M | +911.38K Increased | +3.88% | Mar 31, 2026 | |
| 9 | 2.27% | 23.35M | +614.51K Increased | +2.70% | Mar 31, 2026 | |
| 10 | 1.39% | 14.28M | +270.56K Increased | +1.93% | Mar 31, 2026 | |
| 11 | 1.28% | 13.19M | +600.14K Increased | +4.77% | Dec 31, 2025 | |
| 12 | 1.19% | 12.28M | -3.53M Decreased | -22.32% | Mar 31, 2026 | |
| 13 | 1.11% | 11.48M | +4.35M Increased | +60.94% | Mar 31, 2026 | |
| 14 | 1.05% | 10.84M | -165.65K Decreased | -1.51% | Mar 31, 2026 | |
| 15 | BANK OF NEW YORK MELLON CORP | 0.83% | 8.53M | +518.26K Increased | +6.47% | Mar 31, 2026 |
| 16 | FISHER ASSET MANAGEMENT | 0.78% | 8.03M | -318.87K Decreased | -3.82% | Mar 31, 2026 |
| 17 | 0.75% | 7.72M | -137.75K Decreased | -1.75% | Mar 31, 2026 | |
| 18 | VICTORY CAPITAL MANAGEMENT INC | 0.74% | 7.63M | +3.76M Increased | +97.22% | Mar 31, 2026 |
| 19 | 0.74% | 7.61M | +283.55K Increased | +3.87% | Mar 31, 2026 | |
| 20 | POLEN CAPITAL MANAGEMENT LLC | 0.71% | 7.27M | +1.59M Increased | +27.97% | Mar 31, 2026 |
Showing 20 of 120 matching institutional rows.Load more institutions
Recent insider transactions
ServiceNow Inc (NOW) Form 4 filings
Action codes are translated so open-market buys and sales are separate from awards, gifts, conversions, and tax withholding.
BRIGGS, TERESA
Director
- Shares
- 1.59K
- % company
- <0.01%
- Price
- $108.70
- Value
- $173,377
Filed May 28, 2026
JACKSON, LAWRENCE
Director
- Shares
- 3.26K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 21, 2026
QUINLAN, LARRY
Director
- Shares
- 3.26K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 21, 2026
SANDS, ANITA M
Director
- Shares
- 3.26K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 21, 2026
BOSTROM, SUSAN L
Director
- Shares
- 3.26K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 21, 2026
LUDDY, FREDERIC B
Director
- Shares
- 3.26K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 21, 2026
BRIGGS, TERESA
Director
- Shares
- 3.26K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 21, 2026
CHAMBERLAIN, PAUL EDWARD
Director
- Shares
- 3.26K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 21, 2026
FIPPS, PAUL
President, Global Customer Ops
- Shares
- 1.05K
- % company
- <0.01%
- Price
- $98.51
- Value
- $103,238
Filed May 18, 2026
FIPPS, PAUL
President, Global Customer Ops
- Shares
- 340
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 15, 2026
FONTAINE, DANIELLE
Principal Accounting Officer
- Shares
- 739
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 15, 2026
FONTAINE, DANIELLE
Principal Accounting Officer
- Shares
- 235
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 15, 2026
| # | Insider | % company | Action | Shares | Price | Value | Filing date |
|---|---|---|---|---|---|---|---|
| 1 | BRIGGS, TERESA Director | <0.01% | Sale to issuer | 1.59K | $108.70 | $173,377 | May 28, 2026 |
| 2 | JACKSON, LAWRENCE Director | <0.01% | Award / grant | 3.26K | No cash value | No cash value | May 21, 2026 |
| 3 | QUINLAN, LARRY Director | <0.01% | Award / grant | 3.26K | No cash value | No cash value | May 21, 2026 |
| 4 | SANDS, ANITA M Director | <0.01% | Award / grant | 3.26K | No cash value | No cash value | May 21, 2026 |
| 5 | BOSTROM, SUSAN L Director | <0.01% | Award / grant | 3.26K | No cash value | No cash value | May 21, 2026 |
| 6 | LUDDY, FREDERIC B Director | <0.01% | Award / grant | 3.26K | No cash value | No cash value | May 21, 2026 |
| 7 | BRIGGS, TERESA Director | <0.01% | Award / grant | 3.26K | No cash value | No cash value | May 21, 2026 |
| 8 | CHAMBERLAIN, PAUL EDWARD Director | <0.01% | Award / grant | 3.26K | No cash value | No cash value | May 21, 2026 |
| 9 | FIPPS, PAUL President, Global Customer Ops | <0.01% | Sale to issuer | 1.05K | $98.51 | $103,238 | May 18, 2026 |
| 10 | FIPPS, PAUL President, Global Customer Ops | <0.01% | Award / grant | 340 | No cash value | No cash value | May 15, 2026 |
| 11 | FONTAINE, DANIELLE Principal Accounting Officer | <0.01% | Sale to issuer | 739 | Not reported | Not reported | May 15, 2026 |
| 12 | FONTAINE, DANIELLE Principal Accounting Officer | <0.01% | Sale to issuer | 235 | Not reported | Not reported | May 15, 2026 |
Showing 12 of 120 matching Form 4 rows. Percent of company uses current shares outstanding when available.Load more insiders
Frequently asked
Common questions.
Who are the largest NOW shareholders?
VANGUARD GROUP INC is the largest institutional holder in the loaded NOW ownership dataset, with 101.96 million shares, or about 9.90% of shares outstanding. The table ranks additional institutions by reported share count.
What is institutional ownership of NOW?
The current TECHi snapshot has 120 loaded institutional rows for ServiceNow Inc. 74 rows are marked increased or initiated, while 43 rows are marked decreased, with the latest holder filing dated Mar 31, 2026.
Where can I see ServiceNow Inc insider transactions?
The insider transaction table currently shows 120 loaded Form 4 rows for NOW, with the latest insider filing dated May 28, 2026. It separates purchases, sales, option exercises, awards, gifts, and tax withholding so administrative transactions are not confused with open-market trades.
Are NOW insiders buying or selling?
The loaded NOW Form 4 rows currently read Net selling: 72 sale rows and 0 purchase rows. Awards, gifts, conversions, and tax withholding are shown separately because they do not carry the same signal as open-market buying or selling.
Who is the most active NOW insider in the loaded filings?
MCDERMOTT, WILLIAM R is the most active insider by absolute share movement in the loaded NOW rows, with 566,854 shares moving across the visible filing history. Review the action labels before treating that activity as buying or selling.