Blackrock Inc.
Rank #1
9.29%
- Shares
- 96.06M
- Change %
- -1.48%
- Filing
- Jun 30, 2026
Decreased
Methodology published · Market data, model notes, and corrections process are public · Data policy · Corrections policy
Holders
ServiceNow Inc. (NOW) Institutional Ownership & Insider Trading History
Top NOW institutional shareholders, filing changes, and Form 4 insider activity with filters for buys, sales, option exercises, gifts, and tax withholding.
Section freshness
Prices as of Sep 16, 4:00 PM EDT · Fundamentals checked Sep 17, 8:29 AM EDT · Statements Jun 30, 2026
Ownership read
NOW insider sentiment: Mixed, sale-heavy.
Blackrock Inc. is the largest institutional holder. 27 sales and 1 purchases appear in the recent Form 4 filings. Use the filters below to separate open-market activity from option exercises, gifts, awards, and tax withholding.
Insider flow
NOW
Purchases28.68K
Sales63.49K
Directional bars ignore awards, gifts, conversions, and tax withholding rows.
Top holder
96.06M
Blackrock Inc.
Insider stance
Mixed, sale-heavy
$9.26M sold / $3M bought
Latest filing
Aug 31, 2026
Most recent holder or insider filing date
Filings shown
150
30 holder / 120 insider
- Holder rows
- 30
- Market data source
- Latest filing
- Aug 31, 2026
- Most recent holder or insider filing date
- Increased / initiated
- 10
- 10 decreased
- Insider rows
- 120
- Market data source
Top 30 institutional holders
ServiceNow Inc. (NOW) institutional ownership
Ranked by reported share count, with position changes and latest filing dates where ownership data supplies them.
Vanguard Capital Management LLC
Rank #2
6.51%
- Shares
- 67.35M
- Change %
- -0.92%
- Filing
- Jun 30, 2026
Decreased
State Street Corporation
Rank #3
4.74%
- Shares
- 49.04M
- Change %
- +2.04%
- Filing
- Jun 30, 2026
Increased
Morgan Stanley
Rank #4
2.58%
- Shares
- 26.63M
- Change %
- +14.06%
- Filing
- Jun 30, 2026
Increased
Vanguard Portfolio Management LLC
Rank #5
2.44%
- Shares
- 25.18M
- Change %
- +0.05%
- Filing
- Jun 30, 2026
Increased
Geode Capital Management, LLC
Rank #6
2.35%
- Shares
- 24.27M
- Change %
- -0.61%
- Filing
- Jun 30, 2026
Decreased
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC
Rank #7
1.61%
- Shares
- 16.64M
- Change %
- +16.55%
- Filing
- Jun 30, 2026
Increased
Price (T.Rowe) Associates Inc
Rank #8
1.55%
- Shares
- 16.07M
- Change %
- -52.90%
- Filing
- Jun 30, 2026
Decreased
JPMORGAN CHASE & CO
Rank #9
1.35%
- Shares
- 13.95M
- Change %
- -55.00%
- Filing
- Jun 30, 2026
Decreased
NORGES BANK
Rank #10
1.20%
- Shares
- 12.46M
- Change %
- -5.57%
- Filing
- Jun 30, 2026
Decreased
VANGUARD INDEX FUNDS-Vanguard Total Stock Market Index Fund
Rank #11
3.17%
- Shares
- 32.73M
- Change %
- -1.46%
- Filing
- Jun 30, 2026
Decreased
VANGUARD INDEX FUNDS-Vanguard 500 Index Fund
Rank #12
2.58%
- Shares
- 26.72M
- Change %
- +0.52%
- Filing
- Jun 30, 2026
Increased
iShares Trust-iShares Core S&P 500 ETF
Rank #13
1.37%
- Shares
- 14.19M
- Change %
- +2.93%
- Filing
- Jun 30, 2026
Increased
Fidelity Concord Street Trust-Fidelity 500 Index Fund
Rank #14
1.29%
- Shares
- 13.34M
- Change %
- +0.80%
- Filing
- Jul 31, 2026
Increased
SPDR S&P 500 ETF TRUST-State Street SPDR S&P 500 ETF Trust
Rank #15
1.23%
- Shares
- 12.68M
- Change %
- +1.47%
- Filing
- Jul 31, 2026
Increased
VANGUARD INDEX FUNDS-Vanguard Growth Index Fund
Rank #16
1.10%
- Shares
- 11.42M
- Change %
- -0.07%
- Filing
- Jun 30, 2026
Decreased
SELECT SECTOR SPDR TRT-State Street Technology Select Sector SPDR ETF
Rank #17
0.80%
- Shares
- 8.31M
- Change %
- +16.73%
- Filing
- Jul 31, 2026
Increased
VANGUARD WORLD FUND-Vanguard Information Technology Index Fund
Rank #18
0.69%
- Shares
- 7.10M
- Change %
- +0.36%
- Filing
- May 31, 2026
Increased
VANGUARD INSTITUTIONAL INDEX FUNDS-Vanguard Institutional Index Fund
Rank #19
0.54%
- Shares
- 5.60M
- Change %
- -5.07%
- Filing
- Jun 30, 2026
Decreased
iShares Trust-iShares Expanded Tech-Software Sector ETF
Rank #20
0.49%
- Shares
- 5.07M
- Change %
- -3.91%
- Filing
- Jul 31, 2026
Decreased
| # | Institution | % held | Shares | Filing date |
|---|---|---|---|---|
| 1 | 9.29% | 96.06M | Jun 30, 2026 | |
| 2 | 6.51% | 67.35M | Jun 30, 2026 | |
| 3 | 4.74% | 49.04M | Jun 30, 2026 | |
| 4 | 2.58% | 26.63M | Jun 30, 2026 | |
| 5 | 2.44% | 25.18M | Jun 30, 2026 | |
| 6 | 2.35% | 24.27M | Jun 30, 2026 | |
| 7 | 1.61% | 16.64M | Jun 30, 2026 | |
| 8 | 1.55% | 16.07M | Jun 30, 2026 | |
| 9 | 1.35% | 13.95M | Jun 30, 2026 | |
| 10 | 1.20% | 12.46M | Jun 30, 2026 | |
| 11 | 3.17% | 32.73M | Jun 30, 2026 | |
| 12 | 2.58% | 26.72M | Jun 30, 2026 | |
| 13 | iShares Trust-iShares Core S&P 500 ETF | 1.37% | 14.19M | Jun 30, 2026 |
| 14 | 1.29% | 13.34M | Jul 31, 2026 | |
| 15 | 1.23% | 12.68M | Jul 31, 2026 | |
| 16 | 1.10% | 11.42M | Jun 30, 2026 | |
| 17 | 0.80% | 8.31M | Jul 31, 2026 | |
| 18 | 0.69% | 7.10M | May 31, 2026 | |
| 19 | 0.54% | 5.60M | Jun 30, 2026 | |
| 20 | iShares Trust-iShares Expanded Tech-Software Sector ETF | 0.49% | 5.07M | Jul 31, 2026 |
Showing 20 of 30 matching institutional rows.
Recent insider transactions
ServiceNow Inc. (NOW) Form 4 filings
Action codes are translated so open-market buys and sales are separate from awards, gifts, conversions, and tax withholding.
FIPPS PAUL G.
Officer
- Shares
- 2.03K
- % company
- <0.01%
- Price
- $147.87
- Value
- $300,777
Filed Aug 31, 2026
CANNEY JACQUELINE P
Officer
- Shares
- 7.85K
- % company
- <0.01%
- Price
- $138.00
- Value
- $1,082,886
Filed Aug 28, 2026
CHAMBERLAIN PAUL EDWARD
Director
- Shares
- 2.70K
- % company
- <0.01%
- Price
- $135.50
- Value
- $365,851
Filed Aug 27, 2026
FONTAINE DANIELLE
Officer
- Shares
- 485
- % company
- <0.01%
Filed Aug 17, 2026
MASTANTUONO GINA
President
- Shares
- 1.59K
- % company
- <0.01%
Filed Aug 17, 2026
CANNEY JACQUELINE P
Officer
- Shares
- 970
- % company
- <0.01%
Filed Aug 17, 2026
MCDERMOTT WILLIAM R
Chief Executive Officer
- Shares
- 4.16K
- % company
- <0.01%
Filed Aug 17, 2026
FIPPS PAUL G.
Officer
- Shares
- 640
- % company
- <0.01%
Filed Aug 17, 2026
ZAVERY AMIT
President
- Shares
- 10.31K
- % company
- <0.01%
Filed Aug 14, 2026
NOWBAR HOSSEIN
President
- Shares
- 5.07K
- % company
- <0.01%
Filed Aug 14, 2026
FONTAINE DANIELLE
Officer
- Shares
- 975
- % company
- <0.01%
Filed Aug 14, 2026
MASTANTUONO GINA
President
- Shares
- 7.96K
- % company
- <0.01%
Filed Aug 14, 2026
| # | Insider | % company | Action | Shares | Filing date |
|---|---|---|---|---|---|
| 1 | FIPPS PAUL G. Officer | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 2.03K | Aug 31, 2026 |
| 2 | CANNEY JACQUELINE P Officer | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 7.85K | Aug 28, 2026 |
| 3 | CHAMBERLAIN PAUL EDWARD Director | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 2.70K | Aug 27, 2026 |
| 4 | FONTAINE DANIELLE Officer | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 485 | Aug 17, 2026 |
| 5 | MASTANTUONO GINA President | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 1.59K | Aug 17, 2026 |
| 6 | CANNEY JACQUELINE P Officer | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 970 | Aug 17, 2026 |
| 7 | MCDERMOTT WILLIAM R Chief Executive Officer | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 4.16K | Aug 17, 2026 |
| 8 | FIPPS PAUL G. Officer | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 640 | Aug 17, 2026 |
| 9 | ZAVERY AMIT President | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 10.31K | Aug 14, 2026 |
| 10 | NOWBAR HOSSEIN President | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 5.07K | Aug 14, 2026 |
| 11 | FONTAINE DANIELLE Officer | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 975 | Aug 14, 2026 |
| 12 | MASTANTUONO GINA President | <0.01% | OtherProvider-supplied Form 4 action code. Review the original filing before making a trading judgment. | 7.96K | Aug 14, 2026 |
Showing 12 of 120 matching Form 4 rows. Percent of company uses current shares outstanding.
Frequently asked
Common questions.
Who are the largest NOW shareholders?
Blackrock Inc. is the largest reported institutional holder of NOW, with 96.06 million shares, or about 9.29% of shares outstanding.
What does the institutional filing activity show for NOW?
ServiceNow Inc. has 30 institutional rows on file: 10 increased or initiated positions and 10 reduced them as of Aug 28, 2026.
What insider transactions are available for NOW?
TECHi shows 120 dated NOW insider transactions through Aug 31, 2026, with transaction types kept separate so administrative actions are not presented as open-market trades.
Are NOW insiders buying or selling?
The displayed NOW activity reads Mixed, sale-heavy: 27 sales and 1 purchases. Other transaction types remain separate.
Who is the most active reported NOW insider?
MCDERMOTT WILLIAM R has the largest absolute share movement in the displayed NOW filing rows, totaling 265,601 shares. The action labels provide the transaction context.