NYSE · Technology · Holders
ServiceNow Inc. (NOW) Institutional Ownership & Insider Trading History
Top NOW institutional positions and insider transactions, with filters for buys, sales, option exercises, gifts, and tax withholding.
- Last confirmed price
- $105.12-4.15%
- Oct 30, 2026, 4:00 PM EDT · Prices may be delayed
Data dates
Prices as of Oct 30, 4:00 PM EDT · Fundamentals checked Nov 1, 5:17 AM EST · Statement period ended Sep 30, 2026
Ownership read
NOW insider transaction activity: Limited classification.
Blackrock Inc. is the largest institutional holder. 27 classified sales and 1 classified purchase appear in the recent insider records. 83 transactions lack a reliable action code. Use the filters below to separate open-market activity from option exercises, gifts, awards, and tax withholding.
Insider flow
NOW
Directional bars ignore awards, gifts, conversions, and tax withholding rows.
Top holder
96.06M
Blackrock Inc.
Insider transaction activity
Limited classification
$9.26M sold / $3M bought · 83 unclassified
Observations shown
130
10 holder / 120 insider
- Increased / initiated
- Unavailable
- Prior positions were not supplied
- Insider rows
- 120
- Transaction dates shown per row
Ownership concentration and transaction activity
- Top 10 reported holders
- 33.49% outstanding
- Changes with share-count history
- Prior-position data unavailable
- New / exited positions
- Prior-position data unavailable
- Largest increase with share-count history
- Prior share counts unavailable
These changes cover the holders shown. A holder missing from this list may still own shares. Compare positions from the same reporting quarters.
Net shares sold: 34,812
Classified sale shares minus classified purchase shares in this sample. Includes disclosed plans and unknown plan status; excludes grants, gifts, exercises and withholding. This is activity, not sentiment.
- Purchase / sale; plan unknown: 28
- Other / unclassified: 83
- Grant: 8
- Gift: 1
Top 10 institutional holders
ServiceNow Inc. (NOW) institutional ownership
Ranked by reported share count. Position dates and filing dates are separate when the provider supplies both.
Source: Yahoo Finance. A position date is not a filing date. View current provider table. To check a manager's 13F, search its name in SEC EDGAR; a search result is not a verified match to a row here.
| # | Institution | % held | Shares | Position date |
|---|---|---|---|---|
| 1 | 9.25% | 96.06M | Position as of Jun 30, 2026 | |
| 2 | 6.49% | 67.35M | Position as of Jun 30, 2026 | |
| 3 | 4.72% | 49.04M | Position as of Jun 30, 2026 | |
| 4 | 2.57% | 26.63M | Position as of Jun 30, 2026 | |
| 5 | 2.43% | 25.18M | Position as of Jun 30, 2026 | |
| 6 | 2.34% | 24.27M | Position as of Jun 30, 2026 | |
| 7 | 1.60% | 16.64M | Position as of Jun 30, 2026 | |
| 8 | 1.55% | 16.07M | Position as of Jun 30, 2026 | |
| 9 | 1.34% | 13.95M | Position as of Jun 30, 2026 | |
| 10 | 1.20% | 12.46M | Position as of Jun 30, 2026 |
Recent insider transactions
ServiceNow Inc. (NOW) insider transactions
Provider action descriptions keep buys and sales separate from awards, gifts, conversions, and tax withholding. Transaction window: Nov 7, 2025–Aug 31, 2026 · 120 records.
Source: Yahoo Finance. Transaction dates are not filing dates; original filing links appear only when the provider identifies a specific filing. View current provider table. Browse issuer SEC ownership filings; this lookup is not a match to each row.
| # | Insider | % company | Action | Shares | Price | Value | Transaction date |
|---|---|---|---|---|---|---|---|
| 1 | FIPPS PAUL G. Officer | <0.01% | SaleProvider-reported open-market or direct sale.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 2.03K | $147.87 | $300,777 | Aug 31, 2026 |
| 2 | CANNEY JACQUELINE P Officer | <0.01% | SaleProvider-reported open-market or direct sale.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 7.85K | $138.00 | $1,082,886 | Aug 28, 2026 |
| 3 | CHAMBERLAIN PAUL EDWARD Director | <0.01% | SaleProvider-reported open-market or direct sale.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 2.70K | $135.50 | $365,851 | Aug 27, 2026 |
| 4 | MCDERMOTT WILLIAM R Chief Executive Officer | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 4.16K | Not reported | Not reported | Aug 17, 2026 |
| 5 | MASTANTUONO GINA President | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 1.59K | Not reported | Not reported | Aug 17, 2026 |
| 6 | CANNEY JACQUELINE P Officer | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 970 | Not reported | Not reported | Aug 17, 2026 |
| 7 | FONTAINE DANIELLE Officer | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 485 | Not reported | Not reported | Aug 17, 2026 |
| 8 | FIPPS PAUL G. Officer | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 640 | Not reported | Not reported | Aug 17, 2026 |
| 9 | MCDERMOTT WILLIAM R Chief Executive Officer | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 15.15K | Not reported | Not reported | Aug 14, 2026 |
| 10 | ZAVERY AMIT President | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 10.31K | Not reported | Not reported | Aug 14, 2026 |
| 11 | MASTANTUONO GINA President | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 7.96K | Not reported | Not reported | Aug 14, 2026 |
| 12 | CANNEY JACQUELINE P Officer | <0.01% | UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.Transaction context
Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership. | 5.06K | Not reported | Not reported | Aug 14, 2026 |
Frequently asked
Questions about this quote
Who are the largest NOW shareholders?
Blackrock Inc. is the largest reported institutional holder of NOW, with 96.06 million shares, or about 9.25% of shares outstanding.
What do the reported institutional positions show for NOW?
ServiceNow Inc. has 10 institutional rows on file; the latest displayed position date is Jun 30, 2026. Previous position sizes are unavailable, so increases and reductions cannot be determined.
What insider transactions are available for NOW?
TECHi shows 120 dated NOW insider transactions through Aug 31, 2026, with transaction types kept separate so administrative actions are not presented as open-market trades.
Are NOW insiders buying or selling?
The displayed NOW activity reads Limited classification: 27 sales and 1 purchase. Other transaction types remain separate.
Who is the most active reported NOW insider?
MCDERMOTT WILLIAM R has the largest absolute share movement in the displayed NOW insider rows, totaling 267,354 shares. The action labels provide the transaction context.
What this page answers
Check who owns the float and whether insiders are active.
Explore Institutional concentration, insider transaction pattern, and float context.
Keep in mind Filings are delayed or transactions are administrative rather than economic.
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Next open: 2026-11-02 · 9:30 AM America/New_York
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