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NYSE · TECHNOLOGY · Holders

ServiceNow Inc (NOW) Institutional Ownership & Insider Trading History

Recent insider purchases and sales for NOW from Form 4 filings. Institutional holdings surface here when ownership sources publish.

Section freshness

Price Jun 24, 3:07 PM EDT · Statements Mar 30, 8:00 PM EDT

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Data freshness

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Price time means the latest available trade or regular-market close. Other times show when that section was checked or published.

PriceLive
Last traded
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Latest item
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Ownership read

NOW insider sentiment: Mixed, buy-heavy.

72 sales and 48 purchases appear in the recent Form 4 filings. Use the filters below to separate real buying and selling from option exercises, gifts, awards, and tax withholding.

Insider flow

NOW

Purchases781.71K
Sales318.60K

Directional bars ignore awards, gifts, conversions, and tax withholding rows.

Top holder

Institutional data pending

Insider stance

Mixed, buy-heavy

$10.92M sold / $283.59M bought

Latest filing

May 28, 2026

Most recent holder or insider filing date

Filings shown

120

0 holder / 120 insider

Holder rows
Pending
Market data source
Latest filing
May 28, 2026
Most recent holder or insider filing date
Increased / initiated
Pending
0 decreased
Insider rows
120
Market data source

Recent insider transactions

ServiceNow Inc (NOW) Form 4 filings

Action codes are translated so open-market buys and sales are separate from awards, gifts, conversions, and tax withholding.

BRIGGS, TERESA

Director

SaleOpen-market or direct sale reported on Form 4.
Shares
1.59K
% company
<0.01%
Price
$108.70
Value
$173,377

Filed May 28, 2026

JACKSON, LAWRENCE

Director

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.26K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 21, 2026

QUINLAN, LARRY

Director

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.26K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 21, 2026

SANDS, ANITA M

Director

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.26K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 21, 2026

BOSTROM, SUSAN L

Director

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.26K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 21, 2026

LUDDY, FREDERIC B

Director

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.26K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 21, 2026

BRIGGS, TERESA

Director

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.26K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 21, 2026

CHAMBERLAIN, PAUL EDWARD

Director

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.26K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 21, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
1.05K
% company
<0.01%
Price
$98.51
Value
$103,238

Filed May 18, 2026

FIPPS, PAUL

President, Global Customer Ops

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
340
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
739
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
235
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
485
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
256
% company
<0.01%
Price
$95.07
Value
$24,338

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
739
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
82
% company
<0.01%
Price
$95.07
Value
$7,796

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
235
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
168
% company
<0.01%
Price
$95.07
Value
$15,972

Filed May 15, 2026

FONTAINE, DANIELLE

Principal Accounting Officer

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
485
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

ZAVERY, AMIT

President, CPO and COO

SaleOpen-market or direct sale reported on Form 4.
Shares
7.18K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

ZAVERY, AMIT

President, CPO and COO

SaleOpen-market or direct sale reported on Form 4.
Shares
3.14K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

ZAVERY, AMIT

President, CPO and COO

SaleOpen-market or direct sale reported on Form 4.
Shares
3.86K
% company
<0.01%
Price
$95.07
Value
$366,970

Filed May 15, 2026

ZAVERY, AMIT

President, CPO and COO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
7.18K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

ZAVERY, AMIT

President, CPO and COO

SaleOpen-market or direct sale reported on Form 4.
Shares
1.69K
% company
<0.01%
Price
$95.07
Value
$160,478

Filed May 15, 2026

ZAVERY, AMIT

President, CPO and COO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.14K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

NOWBAR, HOSSEIN

Pres. & Chief Legal Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
2.21K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

NOWBAR, HOSSEIN

Pres. & Chief Legal Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
2.86K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

NOWBAR, HOSSEIN

Pres. & Chief Legal Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
870
% company
<0.01%
Price
$95.07
Value
$82,711

Filed May 15, 2026

NOWBAR, HOSSEIN

Pres. & Chief Legal Officer

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
2.21K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

NOWBAR, HOSSEIN

Pres. & Chief Legal Officer

SaleOpen-market or direct sale reported on Form 4.
Shares
1.13K
% company
<0.01%
Price
$95.07
Value
$106,954

Filed May 15, 2026

NOWBAR, HOSSEIN

Pres. & Chief Legal Officer

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
2.86K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
5.60K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
2.35K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
1.59K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
3.01K
% company
<0.01%
Price
$95.07
Value
$286,351

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
5.60K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
1.26K
% company
<0.01%
Price
$95.07
Value
$120,168

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
2.35K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
858
% company
<0.01%
Price
$95.07
Value
$81,570

Filed May 15, 2026

MASTANTUONO, GINA

President and CFO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
1.59K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
120
% company
<0.01%
Price
$95.07
Value
$11,408

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
340
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
300
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
940
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
1.10K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
5.60K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
970
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

SaleOpen-market or direct sale reported on Form 4.
Shares
496
% company
<0.01%
Price
$95.07
Value
$47,155

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
1.49K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

SaleOpen-market or direct sale reported on Form 4.
Shares
761
% company
<0.01%
Price
$95.07
Value
$72,348

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.57K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

SaleOpen-market or direct sale reported on Form 4.
Shares
1.82K
% company
<0.01%
Price
$95.07
Value
$173,122

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

SaleOpen-market or direct sale reported on Form 4.
Shares
970
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

SaleOpen-market or direct sale reported on Form 4.
Shares
1.49K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

SaleOpen-market or direct sale reported on Form 4.
Shares
3.57K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
4.16K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
2.24K
% company
<0.01%
Price
$95.07
Value
$212,577

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
6.27K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
3.37K
% company
<0.01%
Price
$95.07
Value
$320,481

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
8.88K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
4.77K
% company
<0.01%
Price
$95.07
Value
$453,579

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
4.16K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
8.88K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
6.27K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
300
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
136
% company
<0.01%
Price
$95.07
Value
$12,930

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
940
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
376
% company
<0.01%
Price
$95.07
Value
$35,746

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
1.10K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
442
% company
<0.01%
Price
$95.07
Value
$42,021

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
5.60K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 15, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
2.24K
% company
<0.01%
Price
$95.07
Value
$212,672

Filed May 15, 2026

CHAMBERLAIN, PAUL EDWARD

Director

SaleOpen-market or direct sale reported on Form 4.
Shares
1.50K
% company
<0.01%
Price
$87.23
Value
$130,845

Filed May 14, 2026

SANDS, ANITA M

Director

SaleOpen-market or direct sale reported on Form 4.
Shares
16.45K
% company
<0.01%
Price
$90.14
Value
$1,482,402

Filed May 14, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
151
% company
<0.01%
Price
$90.47
Value
$13,661

Filed May 8, 2026

FIPPS, PAUL

President, Global Customer Ops

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
70
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
8.77K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
4.71K
% company
<0.01%
Price
$93.59
Value
$440,996

Filed May 7, 2026

MCDERMOTT, WILLIAM R

Director, Chairman & CEO

SaleOpen-market or direct sale reported on Form 4.
Shares
8.77K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

MASTANTUONO, GINA

President and CFO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
3.94K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
2.12K
% company
<0.01%
Price
$93.59
Value
$198,504

Filed May 7, 2026

MASTANTUONO, GINA

President and CFO

SaleOpen-market or direct sale reported on Form 4.
Shares
3.94K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

ZAVERY, AMIT

President, CPO and COO

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
9.99K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

ZAVERY, AMIT

President, CPO and COO

SaleOpen-market or direct sale reported on Form 4.
Shares
5.37K
% company
<0.01%
Price
$93.59
Value
$502,578

Filed May 7, 2026

ZAVERY, AMIT

President, CPO and COO

SaleOpen-market or direct sale reported on Form 4.
Shares
9.99K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

FIPPS, PAUL

President, Global Customer Ops

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
320
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
128
% company
<0.01%
Price
$93.59
Value
$11,980

Filed May 7, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
28
% company
<0.01%
Price
$93.59
Value
$2,621

Filed May 7, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
320
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

FIPPS, PAUL

President, Global Customer Ops

SaleOpen-market or direct sale reported on Form 4.
Shares
70
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

PurchaseOpen-market or direct purchase reported on Form 4.
Shares
2.63K
% company
<0.01%
Price
Not reported
Value
Not reported

Filed May 7, 2026

CANNEY, JACQUELINE P

Chief People & AI Enblmt. Off.

SaleOpen-market or direct sale reported on Form 4.
Shares
1.46K
% company
<0.01%
Price
$93.59
Value
$136,173

Filed May 7, 2026

Showing 92 of 120 matching Form 4 rows. Percent of company uses current shares outstanding when available.Load more insiders

Frequently asked

Common questions.

Who are the largest NOW shareholders?

ServiceNow Inc (NOW) institutional holders are ranked by reported share count when ownership data publishes filing rows.

What is institutional ownership of NOW?

ServiceNow Inc (NOW) institutional ownership appears when filing-based market data returns holder rows. TECHi does not fill unavailable ownership fields with placeholder shareholders.

Where can I see ServiceNow Inc insider transactions?

ServiceNow Inc (NOW) has 120 Form 4 insider transactions on file, most recently on May 28, 2026, separated into purchases, sales, option exercises, awards, gifts, and tax withholding so administrative transactions are distinguished from open-market trades.

Are NOW insiders buying or selling?

Recent NOW insider activity reads Mixed, buy-heavy: 72 sales and 48 purchases. Awards, gifts, conversions, and tax withholding are listed separately because they do not carry the same signal as open-market trades.

Who is the most active NOW insider?

MCDERMOTT, WILLIAM R is the most active NOW insider by absolute share movement, with 566,854 shares moving across the filing history. Review the action labels before treating that activity as buying or selling.