Rdio lowers its family plan pricing to better compete with Spotify

Rdio has announced new and reduced prices for its Family Plan subscriptions less than a month after Spotify launched competing services of its own. Prices for multiple-user accounts now start at just $14.99 a month. Rdio has been offering a Family Plan option for a number of years, but back in October, Spotify came along with an identical service that turned out to be a few dollars cheaper. Now Rdio has matched its rival’s price structure, so each additional listener costs just $5.