It seems oddly poetic that a team of female entrepreneurs is hatching a plot to upend the e-reader industry with a brand new iPhone app called Rooster. And the world of literary fiction is one in desperate need of upending. According to the National Endowment for the Arts, in 2012, less than half of American adults had read at least one work of literature.
Rooster app makes it easier for busy people to read books
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