Snapchat wants to expand its original content offerings

What started off as a path to monetization for Snapchat has transformed into the realization of a bold vision that CEO Evan Spiegel has for the company. It’s very clear at this point that Snapchat is much more than just an ephemeral messaging service, as the company implemented an effective content discovery platform earlier in the year, and even dabbled in some original content. Now the company is looking to do much more than dabble, and it has hired Marcus Wiley to help do so.