Sony sells its new waterproof MP3 player inside a bottle of water

If those ads showing swimmers rocking Sony’s new Walkman haven’t convinced you it’s really waterproof, then get this: you can buy one packaged inside a full bottle of water. “The Bottled Walkman” is currently being sold from vending machines across New Zealand in places like gyms, right beside neon-blue bottles of Gatorade. The idea behind the promotion is to get the device out of electronics stores and into the places target customers actually hang out.