Use social media to educate consumers... and possibly blow their minds
The days of businesses focusing their efforts on entertaining their fans on social media are behind us... at least they should be. Today, people expect...
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#Internet Marketing
15 articles
TECHi reporting and analysis covering Internet Marketing. 15 articles, newest first.
5 ways companies can use social media to manage customer relations
The internet gives everyone a voice, and that's a beautiful thing. However, the things people say online can actually have a bigger impact than they...
Why content is the pinnacle of online marketing
There's a saying in online marketing that has been around for a while. "Content is king." The truth is this - before the last year, it really wasn't....
How businesses can post successfully on Facebook
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that...
The most important Facebook page tip that nobody's telling businesses
In one sentence, the advice that business owners and marketers need to hear is this: "Everything on your Facebook page should be centered around the real...
5 Reasons That Social Media May Never Die
Discover 5 compelling reasons social media may never fade away from daily habits and global influence to AI-driven trends shaping life and business in 2025.
Social trendsetters are the ones that brands are reaching through social media
Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook,...
Stop making infographics that suck
In many ways, infographics help to fulfill one of the important promises of the internet in general and social media in particular.
Businesses should not follow everyone who follows them on Twitter
One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you.
Content isn't king. It's more like a president
The marketing adage "content is king" has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing…
Has social media gone beyond recording life to influencing life?
One of the initial promises of the internet was realized when social media started taking hold a few years ago.
Always keep your eyes open for social media opportunities
"I sit down at the computer and think of things to post on social media." This is the problem.
Businesses on social media should never ask for anything without a reason
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the…
Social media's growing influence on sports
It seems to have crept into every nook and cranny in our daily lives. It makes sense that social media would start to have a dramatic influence on sports,...
The invaluable social media custom graphics cheat sheet
One of the hardest parts about personalizing social media profiles and pages is getting the artwork and branding just right. Every site has different...