If you are a current restaurant owner and still haven’t jumped on the bandwagon of smartphone applications, you are not just behind on the times, but you are also losing potential customers. Yes, even at this very moment some starving couple is searching for the perfect spot to enjoy a meal by using apps such as Urban Spoon or Yelp, and guess what? They will most certainly be dining with your competitors if they don’t see your company listed.
Regardless of the industry you are in, the smartphone app revolution should elicit the participation of all businesses in the market space. Out of the 94% of smartphone users who have searched for local dining information on their phones, 90% have reported that they took action as a result of these searches. This 90% figure is staggering because it shows a sense of urgency in users, many of which search for local restaurants within one or two hours of actually dining at that restaurant. Traditional advertising seems like such a step down when you can actually reach potential customers when they are most susceptible to your brand image, that is, when they’re absolutely starving. In the long run, look for an investment in the new frontier of smartphone applications to save you money and save consumers stress from the bombardment of choices when it comes to choosing that perfect next meal.
Check out the infographic below presented by QSRWeb to learn more about what restaurant apps consumers are using today.
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