President Donald Trump called Amazon founder Jeff Bezos Tuesday morning after the firm contemplated posting the additional cost of tariffs on certain items, marking the White House’s strong attack on the online retailer.

According to two senior White House sources who spoke to CNN, Trump called Bezos to voice his displeasure over rumors that Amazon was thinking of including the price of US tariffs next to the prices of certain products on the company’s website. Later, Trump referred to it as a “good call.”

First, in a report given by Punchbowl News, Amazon is expected to shortly “show how much of an item’s cost is derived from tariffs — right next to the product’s total listed price.” The action might serve as a clear example to American customers of how Trump’s tariffs are impacting product prices. Trump has imposed a 10% minimum tax on all other nations and 145% tariffs on goods from China.

Shortly before the call, one of the top officials had called the president to tell him about the incident. White House Press Secretary Karoline Leavitt described the action as a “hostile and political act” at a briefing on Tuesday, noting that she had already discussed the issue with President Trump.

Levitt’s remarks were mirrored by Commerce Secretary Howard Lutnick, who stated that it is hostile if a business deliberately attempts to “make it seem” that tariffs had affected prices.

Although the change was not implemented, Amazon stated that it was thinking about the “idea of listing import charges on certain products” on Haul, its subsidiary website that sells goods for less than $20.

An Amazon representative stated,

“This was never approved and is not going to happen.”

Chuck Schumer, the Senate Minority Leader, urged companies to do precisely that, though.

The expense of tariffs has prompted other e-commerce companies, such as Shein and Temu, to alter their prices. Even a new import fee that is shown at checkout has been added by Temu. China is the primary supplier of goods for both businesses.

On Tuesday, Leavitt also referenced a 2021 Reuters story regarding a purported collaboration between Amazon and a “Chinese propaganda arm” that restricted user reviews of President Xi Jinping’s works and speeches on its Chinese website. In his second term, Bezos has made a concerted effort to build a rapport with the president, dining at the White House and appreciating him on his election in November.