TV guidance startup, TweetTV, has been acquired by ConnecTV

ConnecTV said it will amp up its social TV capabilities with the acquisition of TweetTV, an analytics and TV guidance startup that helps viewers discover what’s trending on TV in real-time. ConnecTV will stitch those capabilities into its own social TV video network and a free mobile app that enables users to watch, clip and share TV “moments.” By tapping into a combined platform that meshes a database of TV-related keywords with Tweeting activities, users will have an easier time discovering and tuning into leading “social” shows, ConnecTV said. The company added that TweetTV’s data tracking and viewer analytics will provide new tools for networks and brands that show where and why TV video clips and ads are shared across social media.