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Yahoo is partnering with Yelp to beef up local results in its search engine

By Rocco Penn1 min readGoogle News

Yahoo has reportedly reached a deal to integrate Yelp reviews into its search engine results. The move is intended to help Yahoo increase usage of its search tools by improving local results with Yelp reviews of restaurants, mechanics, bars, and more. It also comes after its second consecutive quarter where the company reported a decline in revenue despite Yahoo boss Marissa Mayer’s efforts to revamp and grow the business.

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