Adap.tv to begin selling linear TV commercials through its ad-buying platform

AOL says it has begun selling television ads through its programmatic video exchange, Adap.tv as it looks to take a bite out of the $68.5 billion dollar television advertising pie. But there’s only one issue: the company won’t say which networks they’re working with. Problems sourcing inventory have plagued other digital ad-tech companies,such as Google, which tried,to get into the TV game late last decade. So AOL’s vague description of its partners, it says Adap.tv buyers can reach nearly 100 cable networks but won’t say which ones.