The unending torrent of Amazon Prime perks continues unabated as Amazon opens up unlimited photo storage to all of its Prime customers. Unlimited storage on Prime Photos was previously only available to Fire device owners, but CNET notes that as of this week, anyone with a Prime subscription is eligible for the service. In order to access Prime Photos, simply log into your Amazon Cloud Drive account and start uploading. “With Prime Photos, the photos you’ve previously uploaded to Cloud Drive and photos you upload in the future will not count against your Cloud Drive storage limit,” Amazon explains on its website.

Amazon is offering unlimited photo storage to its Prime subscribers, adding another carrot to lure consumers and lock them into its ever-expanding delivery and media service. Similar to popular cloud storage services like Box, Dropbox, One Drive and Google Drive, Amazon’s new Prime Photos lets the more than 20 million Prime members store digital files — music, movies, documents and photos — that they can then access from a variety of devices. Users can upload the photos from Apple iOS gadgets (iPhone, iPad) and devices that support Google’s Android mobile operating system software, as well as from the Web. Consumers who signed up for Amazon’s Cloud Drive service, whether they were Prime members or not, received 5 gigabytes of free storage. That’s enough to hold about 2,000 photos, according to Amazon. Owners of the Fire tablets and smartphone Amazon CEO Jeff Bezos introduced earlier this year already had unlimited storage for any photos taken or saved to a Fire device.