NASDAQ · Consumer Cyclical
$256.78
▲ +$4.89(+1.94%)4:00 PM ET - vs previous closeiQuote as of Sep 11, 2026, 4:00 PM EDT
NASDAQ market is closed. Showing the latest available regular-session trade from Sep 11, 2026, 4:00 PM EDT.
Market data source
Evidence
90/100
Strong evidence
Session
+1.94%
vs 251.89 prior close
52-week range
67%
of the 196–287.2 range
Consensus target
+27.8%
to 328.17 consensus
TECHi stance
Balanced watch
Model confidence 41/100 · 66/76 inputs
Chart
Latest 1D session
1Y · daily bars · USD · Live $256.78 · 255 pts
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Prices update fastest. Fundamentals, analyst data, and news update on their own schedules, so check these timestamps before comparing signals.
Price time means the latest available trade or regular-market close. Other times show when that section was checked or published.
Investor playbook
The current snapshot gives bulls more to work with, but the watch list still controls timing.
Use it for
Entry timing, risk check, and catalyst scan
What has to keep working for US investors to stay interested.
Trend support
+7.1%Current price is above the 200-day average.
Estimate revisions
+47 net48 EPS estimate increases vs 1 cuts in 30 days.
Catalysts and positioning checks that are not duplicate live-pulse metrics.
Latest catalyst
YahooAmazon’s Zoox Enters San Francisco’s Crowded Robotaxi Market, Taking Direct Aim at Waymo and Tesla
The playbook is derived from quote, analyst, financial, news, and trend snapshots. It is a research workflow aid, not a buy or sell recommendation.
Upcoming events
AMZN reports on Oct 28, 2026 during the AMC session.
Countdown
45 days out
As of Sep 11, 2026, 4:00 PM EDT, Amazon.com Inc. (AMZN) traded at $256.78, a +1.94% move versus the prior close, ranging between $253.14 and $257.59 intraday, and on volume of 26.35M shares. The stock has traded between $196.00 and $287.20 over the past 52 weeks, carries a market capitalization of $2.77T, and trades at 20.66x trailing earnings. Sell-side analysts rate AMZN Buy across 74 ratings and carry an average price target of $328.17 (+27.80% implied versus the last quote). AMZN's record close stands at $287.20, set on Aug 3, 2026.
Buy analyst tone. Latest catalyst: Amazon’s Zoox Enters San Francisco’s Crowded Robotaxi Market, Taking Direct Aim at Waymo and Tesla (Yahoo). TECHi maps AMZN to 1 AI leaders and 0 major AI products, making the AI-infrastructure angle visible beside the quote. Fairly valued relative to growth.
Balanced watch. Track record validation (82/100) is the strongest signal; news sentiment (17/100) is the main constraint. Model confidence is 41/100 — some inputs are unavailable, so treat this as a directional research screen rather than a forecast. Long-term secular context is tracked separately: 20 Years +16116% total; yesterday +1.9%. Comparable past signals have verified against subsequent prices 16.3% of the time.
Expected-return math is scaled by beta and realized volatility before confidence is applied.
Short-horizon expected moves are volume-weighted so thin moves get less credit than confirmed tape.
Evergreen business strategy points migrated from /amazon-stock/ for the quote page research layer.
The Amazon pillar argued that AMZN is no longer just a retailer. This quote page now carries the durable parts: AWS, ads, Trainium, logistics scale, and the capex-return debate.
Amazon is a cloud, advertising, logistics, and marketplace platform. The stock thesis increasingly depends on AWS AI demand, advertising margin expansion, retail efficiency, and whether massive infrastructure spending earns attractive returns.
| Enterprise value | $2.82T |
| Price / sales | 3.57 |
| Price / book | 5.02 |
| Operating margin | 12.08% |
| Return on assets | 12.35% |
| EPS (TTM) | $12.43 |
| Beta (5Y) | 1.44 |
Benchmark context
Compare against the broad market.
Help · FAQ
3 answers covering latest price, and leadership.
TECHi articles and Two Takes linked to AMZN. Full feed on the AMZN news page.
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