In a world where ideas travel at the speed of light, Google’s new creative solution is here to ensure that the movies are keeping pace. Introducing Flow, AI filmmaking assistant who doesn’t require coffee breaks, works through the night rendering cinematic magic, and never misses a beat. If you’re a filmmaker, a futurist, or a one-time TikTok editor who now feels invincible, Flow is here to assist in scripting, shooting, and crafting the next masterpiece with a bit of assistance from Veo, Gemini, and Imagen. Flow provides easy-to-use tools and cinematic deliverables that seek to redefine the limits of creativity.

Effortless Creativity

Flow draws inspiration from the times in creation when all of a sudden everything makes sense, time becomes slow, ideas pour, and the boundaries fade away. In the heart of Flow lies Veo 3, Google’s industry-leading generative video model, which is able to produce high-fidelity, physics-aware images that feel cinematic and captivating. Gemini models fuel the prompts with conversational fluency, and Imagen transforms words into rich and usable images to fill the users’ narrative.

Flow’s Features

Flow is built for storytellers, for both aspiring and established filmmakers. Some of its key features include:

  • Camera Controls: A user can guide its shots with precise control over angles, movement, and points of view, similar to a virtual cinematographer.
  • Scenebuilder: A user can expand their story with continuous scene flow and character continuity. Users can edit, develop, and connect shots seamlessly.
  • Asset Management: A user can have all the creative assets, prompts, and results organized in a tidy manner so that they can easily reuse them and iterate.
  • Flow TV: Users can explore a hand-picked library of Veo created clips with Flow TV. Discover what others are making, learn from their prompts, and discover new techniques for storytelling.

Accessing Flow

Flow is the next version of VideoFX, a Google Labs project that was introduced last year. Beginning today, Flow can be accessed by our Google AI Pro and Google AI Ultra plan subscribers in the United States. Google AI Pro provides essential Flow features and 100 generations per month. Whereas, Google AI Ultra, delivers the highest usage allowances and earliest access to Veo 3 with native audio generation, ambient soundscapes, and character dialogue. Additional countries will be added in the near future, with creators worldwide being able to access this developing filmmaking toolset.

Filmmakers Incorporating Flow

Google has collaborated with a few select filmmakers to test the possibilities of AI-driven creativity. Their projects demonstrate Flow’s potential in terms of style, genre, and theme. Dave Clark, creator of Freelancers, blends AI and classical methods to investigate brotherhood and quests. Henry Daubrez, creator of Kitsune and his forthcoming short Electric Pink, employs AI and uses Veo 2 to combine emotional narrative and surreal imagery. The creator of Dear Stranger, Junie Lau, views AI as a vital collaborator in expanding the boundaries of creative expression. She experiments with identity, love, and digital expression within multiverse worlds.

Future of Filmmaking

The future of film production no longer exists in cameras and editing suites, it’s breaking into code, computation, and collaboration. Flow isn’t so much a new tool, it’s an indication for where storytelling and AI are going. As the language of film continues to change, AI won’t replace the creativity of humans, but amplify it. With Flow, Google is putting powerful and intuitive technology into the hands of storytellers.