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live pathsNasdaqGS · Consumer Discretionary
$272.26
▼ -$0.3900(-0.14%)4:00 PM ET - vs previous closeiQuote as of Aug 6, 2026, 4:00 PM EDT
NasdaqGS market is closed. Showing the latest available regular-session trade from Aug 6, 2026, 4:00 PM EDT.
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Latest 1D session
1Y · weekly bars · USD · Live $272.26 · 254 pts
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The page is most useful as a monitor until one side gets cleaner confirmation.
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Entry timing, risk check, and catalyst scan
What has to keep working for US investors to stay interested.
Trend support
+15.2%Current price is above the 200-day average.
Where the dashboard says the thesis can break or get crowded.
Multiple expanding
+77.5%Forward P/E sits above trailing — consensus expects earnings to fall from here.
Catalysts and positioning checks that are not duplicate live-pulse metrics.
Latest catalyst
SeekingAlphaTracking Baillie Gifford's 13F Portfolio - Q2 2026 Update
The playbook is derived from quote, analyst, financial, news, and trend snapshots. It is a research workflow aid, not a buy or sell recommendation.
As of Aug 6, 2026, 4:00 PM EDT, Amazon.com Inc (AMZN) traded at $272.26, a -0.14% move versus the prior close, ranging between $271.09 and $275.48 intraday, and on volume of 27.91M shares. The stock has traded between $196.00 and $287.20 over the past 52 weeks, carries a market capitalization of $2.94T, and trades at 21.92x trailing earnings. Sell-side analysts rate AMZN Buy across 75 ratings and carry an average price target of $323.24 (+18.73% implied versus the last quote). AMZN's record close stands at $287.20, set on Aug 3, 2026.
Buy analyst tone. Latest catalyst: Tracking Baillie Gifford's 13F Portfolio - Q2 2026 Update (SeekingAlpha). TECHi maps AMZN to 1 AI leaders and 0 major AI products, making the AI-infrastructure angle visible beside the quote. Fairly valued relative to growth.
Balanced watch. Track record validation (85/100) is the strongest signal; news sentiment (8/100) is the main constraint. Model confidence is 45/100 — some inputs are unavailable, so treat this as a directional research screen rather than a forecast. Long-term secular context is tracked separately: 20 Years +20233.1% total; yesterday -0.1%. Comparable past signals have verified against subsequent prices 15.1% of the time.
Expected-return math is scaled by beta and realized volatility before confidence is applied.
Short-horizon expected moves are volume-weighted so thin moves get less credit than confirmed tape.
Sector momentum is included beside the broader market regime.
Evergreen business strategy points migrated from /amazon-stock/ for the quote page research layer.
The Amazon pillar argued that AMZN is no longer just a retailer. This quote page now carries the durable parts: AWS, ads, Trainium, logistics scale, and the capex-return debate.
Amazon is a cloud, advertising, logistics, and marketplace platform. The stock thesis increasingly depends on AWS AI demand, advertising margin expansion, retail efficiency, and whether massive infrastructure spending earns attractive returns.
| Enterprise value | $2.99T |
| Price / sales | 3.79 |
| Price / book | 5.32 |
| Operating margin | 12.08% |
| Return on assets | 12.07% |
| EPS (TTM) | $12.42 |
| Beta (5Y) | 1.45 |
Benchmark context
Compare against its sector ETF and the broad market.
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5 answers covering latest price, analyst view, leadership, and sector context.
TECHi articles and Two Takes linked to AMZN. Full feed on the AMZN news page.
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