Nissan to add QR window stickers to new cars‎

Nissan has become the first automaker to use Quick Response (QR) codes on individual vehicle window stickers across its entire lineup. The campaign will begin on the 2012 Nissan Altima and Sentra, and will be added to each subsequent 2012 model year vehicle.

QR code technology being used in Nissan’s “On Vehicle Graphics” campaign is designed to provide a more interactive experience for consumers with web-enabled iPhone, Android and Blackberry devices. Nissan’s North American marketing chief, Jon Brancheau, believes the technology will give consumers more value when they’re shopping for a vehicle, while also strengthening the Nissan brand.

“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Brancheau. “It’s a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.”

QR codes posted on new Nissan vehicles will provide a range of information and data including:

• Specific vehicle information, including features and available accessories
• Video-based product overviews
• Image gallery
• Incentive offers
• Dealer inventory
• Request a quote capability
• Join mailing list request
• Dealer location support

“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau. “It’s one more way Nissan helps the consumer by delivering content on their terms.”