Amazon is a cloud, advertising, logistics, and marketplace platform. The stock thesis increasingly depends on AWS AI demand, advertising margin expansion, retail efficiency, and whether massive infrastructure spending earns attractive returns.
Amazon.com Inc. (AMZN) Stock Price & Market Analysis
AMZN · NASDAQ · Specialty Retail
Last confirmed priceDelayed
$251.52
▲ +$3.29(+1.33%)4:00 PM ET - vs previous closeQuote as of Oct 2, 2026, 4:00 PM EDT
Regular-session close · Oct 2, 2026, 4:00 PM EDT.
Yahoo Finance · delayed, minutes not stated · as of Oct 2, 2026, 4:00 PM EDT · last confirmed
Last session42%
$250.02L Oct 2 '26$253.56H Oct 2 '26
52-week range61%
$196.00L Feb 17 '26$287.20H Aug 3 '26
Long-term rangesAvailable historyHide
Available history(2000-10-03)88%
$0.2755L Oct 1 '01$287.20H Aug 3 '26
Price history: 2000-10-03–2026-10-02. Earlier trading may not be included. Highs and lows use intraday prices when available, otherwise closing prices. The 52-week range is reported separately by Yahoo Finance.
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Last available data
Updated market data is temporarily unavailable. The figures shown are from the last available update, dated . Prices are not real time. Check each figure’s date and reporting period.
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Reported fundamentals
AMZN research snapshot
Annual revenue
USD 716.92B
Sales for the fiscal year ended Dec 31, 2025. This is not trailing twelve-month revenue.
Revenue change
+12.4%
Change versus the fiscal year ended Dec 31, 2024.
Net profit margin
10.8%
Net income divided by revenue for the fiscal year ended Dec 31, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · Profile
About Amazon.com Inc. (AMZN)
Sector, leadership, and how Amazon.com Inc. earns its revenue.
Consumer Cyclical
Company · Profile
About Amazon.com Inc. (AMZN)
Sector, leadership, and how Amazon.com Inc. earns its revenue.
Amazon.com Inc.
NASDAQ · AMZN · US
Company overview.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Headquarters
- Seattle, Washington
- Country
- US
- Founded
- 1994
- Employees
- 1,576,000
- CEO
- Andy Jassy
- Exchange
- NASDAQ
How Amazon.com Inc. makes money
AWS
Cloud and AI workloads drive the multiple
AWS remains the segment most investors use to value Amazon because cloud margins and AI demand can move consolidated earnings faster than retail sales alone.
Advertising
A high-margin compounder inside commerce
Amazon advertising benefits from shopper intent and marketplace data, creating a profit engine that is structurally different from low-margin first-party retail.
Retail
Scale matters, but margins decide
The logistics network is a moat when utilization is high and a drag when delivery speed, grocery, or international expansion consume too much capital.
Capex
Trainium and data centers are the test
Amazon infrastructure spending is a bet that AI demand, custom silicon, and AWS share can produce returns large enough to justify the cash outlay.
Key takeaways for AMZN
AMZN stock is best framed through AWS, advertising, and operating leverage rather than retail revenue alone.
AI infrastructure spending is both the largest catalyst and the largest near-term free-cash-flow question.
The quote page should separate live market data from the durable thesis: cloud reacceleration, ads growth, and retail margin discipline.
Business model & operating evidence
AI business exposure
- Revenue exposure
- AI-specific revenue is not separated in the available company statements.
- Capital-spending dependency
- No reviewed quantitative dependency model is available.
- Compute role
- See the sourced business description; AI labels do not establish compute revenue.
- Platform examples
- An exhaustive, consistently defined product inventory is unavailable.
- Ecosystem links
- Supplier and customer links require reviewed disclosures.
Narrative versus numbers
Demand is expanding
Supporting observation: 19.6%
Year-over-year growth in the latest quarter. This is not the fiscal-year revenue change in the snapshot above. · SEC Companyfacts · 2026-06-30
Growth produces accounting profit
Supporting observation: 17.4%
Reported-period net margin. A positive figure supports accounting profitability, not cash generation. · SEC Companyfacts · 2026-10-03T13:50:45.619Z
The business generates cash after investment
Contradicting observation: USD -8.82B
Latest reported free cash flow. It is not a forecast and it is not the fiscal-year snapshot. · SEC Companyfacts · 2026-06-30
These are explicit tests of individual claims, not an overall bull/bear rating. Demand growth can coexist with valuation, concentration and financing risk.
Operating measures
- Revenue
- $200.61Bquarter ended Jun 30, 2026
- Operating margin
- 13.7%quarter ended Jun 30, 2026
- EPS
- $5.75quarter ended Jun 30, 2026
- Capital expenditure
- $54.21Bquarter ended Jun 30, 2026
- Free cash flow
- -$8.82Bquarter ended Jun 30, 2026
- Free cash flow margin
- -4.4%quarter ended Jun 30, 2026
- Operating cash / net income
- 0.72×quarter ended Jun 30, 2026
- Revenue growth year over year
- 19.6%quarter ended Jun 30, 2026
Leadership
CEO: Andy Jassy
Source: TECHi curated profile
Ownership filings and insider activityCompetitors & comparisons
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Governance & sustainability
All data sources
Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.
Research tools
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Next open: 2026-10-05 · 9:30 AM America/New_York
Exchange calendar includes scheduled holidays and early closes. Extended-session prices appear separately only when supplied by the quote source.
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