T-Mobile is a leading mobile network in the U.S., competing with AT&T and Verizon. It gained popularity by offering affordable plans, no long-term contracts, and unlimited data. In 2020, it merged with Sprint, promising better service without increasing costs.
T-Mobile Breaks Promise with Two Price Hikes
T-Mobile told customers that older (legacy) plans would stay the same price. This promise helped build trust, especially since AT&T and Verizon were raising their rates.
In 2023, T-Mobile returned to its word and raised prices for some older plans. Then in 2024, it did the same again, adding $5 per line each month. Many customers are upset, and some even think about legal action.
T-Mobile CEO Mike Sievert said during an earnings call on Jan. 29.
“In our storied growth history, 2024 was our greatest growth year ever across multiple metrics, and we finished strong”
Sievert said during a recent company all-hands meeting.
“You’re going to be hearing about us, for example, getting back to some of the adjustments of legacy pricing that we began last year,”
T-Mobile’s Free Line Offer Real Benefit or Just Marketing?
To calm customers down, T-Mobile is offering some people a free line, but it comes with conditions:
- Only for those on Go5G Plus and Go5G Next plans.
- Customers who add a new line can get up to $1,000 in bill credits over 24 months.
- The deal does not include a new phone, just the service line.
- After 24 months, the free line becomes a paid line unless cancelled.
This offer first appeared in the T Life app, but not everyone got it. Some had to contact T-Mobile support to check if they were eligible, while others got a text message about it.
T-Mobile Profits Rise After Price Hike
While customers are frustrated, T-Mobile is earning more than ever. In the last quarter of 2024, the company’s net income jumped 48% compared to 2023. Its total service revenue hit $16.9 billion, a 6% increase from the previous year.
This shows that T-Mobile didn’t have to raise prices they just chose to.
How Are Customers Reacting?
Many customers feel this “free line” offer isn’t a fair deal. Some say T-Mobile should have kept its promise instead of raising prices and then giving a freebie to make up for it. Others don’t trust the offer, thinking it’s just a trick to lock people into another plan before raising prices again.
For those who needed an extra line, this might be a good deal. But for those who just want fair prices, it feels more like a sales gimmick than a real apology.
What Happens Next?
After two price hikes in two years, many customers no longer trust T-Mobile. People who once loved the company’s customer-friendly approach are now thinking about switching.
T-Mobile used to stand out for being affordable and honest. But now, customers are asking Will they break their promises again?
Just pure greed.
U know I've been with T-Mobile for for a number of years it's kind of delusional to think you going to win back customers after raising prices again it's like going and finding your favorite thing just to find out it went up a couple more dollars here and there pretty soon that customer is going to make a change and it's not going to be for the benefit of the company
Tmobile is doing the same exact thing Verizon. After a data breach and before paying out millions of dollars. They raise the customers rates to pay for T-Mobile’s mismanagement of our data.
I leaving after 9 years. I have a military line and raising my pricing after you had a great year. This doesn’t sound like T-Mobile cares anymore only profits. Bye!
I was T-Mobile for 9+ years. I got a text saying I have to pay $20 more for 4 lines.
The same day I switched to Verizon. $25 per line and 4 free phones.
Good bye and good riddance T-Mobile.
Check out att. At this point they are cheaper for the same service. I called T-Mobile three times trying to get them to retain my business and match the price. At the end of the day they can't beat att's price. The non discounted cost is cheaper but it will be even cheaper for the first 3 years with the promo they are running. For me it was 1050 dollars less over 3 years. After three years it is 132 less every year.
I wasn't happy about the price hike. I've been with T-Mobile for over 11 years now. Before that ATT. I'll never go back to ATT. They never had consistent pricing. I don't care how good they say they are. With all that said, I was able to get on an over 50 plan that is cheaper than before. So all good now.
Just another big company with false promises. I was told my plan would never go up but guess what? I will be looking for a new provider.
All this happened just because no laws. They can rate prices up whenever they want. Who let them do that ???
The tech media is sure complaining about T-Mobile oh my God I transferred over from a different carrier and I saved money so I don't know what you're complaining about must be more left-wing tears
Loyalty program my a$$ been a customer 23 years, $5 fee to.pay in-store etc.. no more
I have been with t- mobile for more than 2 decades! I stayed through the years when their service was horrible. All my friends would have service, but not me.
I was promised 2 lines, at $50. Forever.
Customer loyalty is a thing of the past.
I will be looking to change
I AM DISGUSTED, IN THIS ECONOMY THIS IS ABUSE GREEDY DISGUSTING. I AM ON A FIXED INCOME I CANNOT AFFORD THE EXTRAS ANYWHERE GOD KNOWS. I CANNOT EVEN AFFORD THIS CELL COMPANY OR MY SERVICE. I AM GOING TO GO ELSEWHERE. BEEN WITH THIS COMPANY FOR NINE YRS. WHAT A WAY TO SHOW APPRECIATION. AM MAD AS HELL .
I have been with Tmobile.sincs May 2000.in thise years in Europe, since October 2017.im USA.
In 2000ioad € 25 month
Why the raise as I use not even a third of my.muxum data
T-Mobile is f**** lucky I make money off of my 130 lines spread over 11 accounts I manage with them bc if not cuz of broken promises and lies I've seen over the 11 yrs I've been with them I'd leave too. I left for less wen I was with At&t.
The prices are getting ridiculous especially when going inside the store to make a payment charging the customer a fee to make a payment inside the store on the bill., especially if customer doesn't have credit card and top it off raising the prices it's so ridiculous n wrong.