A Call For Tech Geeks To End Brand Loyalty
One thing is truly apparent in consumer behavior these days: people like brand name stuff. Whether it be Apple for electronics, Nike for clothing, Microsoft Xbox for gaming, or Sony Bravia for televisions, brands have always been a part of our lives. In theory, this isn’t necessarily a bad thing.
Unfortunately, it has grown into something far more serious, especially with younger generations. And people are getting hurt in the process.