Social media intelligence: challenges and resolutions
The internet did a fine job of changing the way people communicate. Social media took it to an all new level. Countless conversations are taking place...
TECHi contributorProfile details
AI
Aidan Hijleh contributed articles about email marketing, social media and business technology to TECHi. His archive includes practical coverage of content marketing, workplace devices and online platforms. His earlier writing also appeared on Benchmark Email’s blog.
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Track record
Publication history and recorded editorial activity on TECHi. These counts describe published work, not investment performance or independently verified qualifications.
12 published
Accepted corrections
0
Approved corrections in TECHi’s public log. Zero means none is recorded; it is not a claim that every published statement is error-free.
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Archive
Latest analysis
Stocks, crypto, AI, and policy - reporting and commentary on TECHi.
Legacy archive
Pre-pivot work
12 articles from Aidan Hijleh's earlier editorial era on TECHi. These remain available at their original URLs but aren't part of the current beat.
BYOD policies in the public sector: challenges and best practices
Desktop and laptop computers have long been incorporated into the work environment. With the device landscape having been expanded by substantial degrees...
Building the ultimate content marketing strategy: 5 powerful tips
A recent survey by the Content Marketing Institute (CMI ) found that 86% of B2C businesses plan to spend more on content marketing in 2013. 54% of B2B...
Email and the lean green benefits of online marketing
More companies are looking at ways that will enable them to go green with their marketing efforts.
The advantages of using a video hosting site like Wistia
When most people think of video hosting sites, YouTube instantly comes to mind. Seeing that the site is generating billions of views per day, it’s easy...
What would Microsoft purchasing Yammer mean for its users?
It is being reported by numerous sources that Microsoft has acquired Yammer, the social networking service that exclusively caters to business users....
Why has Latin America proven to be ripe for social media marketing?
According to a report by comScore, Latin America could be the best region to target with a social media marketing strategy. A recent study by the firm...
Why the new Facebook action spec preview tool is a great thing for social marketers
A while back, Facebook launched Sponsored Stories, an offering that allows brands to create ads from updates posted by a user’s friend or a page they...
Why was Facebook and Instagram an ideal match, rather than Twitter or Google+?
The internet world is still talking about Facebook’s $1 billion purchase of photo sharing service Instagram, which marked the biggest acquisition in its...
How you can use Google Places to get the word out about your business
In 2009, Google launched Places, an offering designed to take the place of its Local Business Center. Though it delivered dramatic improvements from day...
Does Twitter censor your Tweets?
Twitter is one of the hottest internet tools on the planet. At the current time, however, it is also one of the most scrutinized. Once viewed as a medium...
Marketing benefits of the new social aspects of Google News
With Google aspiring to be a major player in the social media space, it should come as no surprise to anyone that the search giant is using its leverage...