According to a report by comScore, Latin America could be the best region to target with a social media marketing strategy. A recent study by the firm showed that in April alone, over 127 million Latin America internet users visited a social site from home or work. It also revealed that Pinterest grew its audience in the region by eightfold, increasing membership from 153,000 at the start of the year, to more than a million by April.
Latin America has embraced the social revolution with open arms. It is up to marketers to play their cards right and make the connection. Here are some pointers on how to do just that.
Follow the crowd
Break the language barrier
Segment your strategy
Summary
About the Author
Aidan Hijleh contributed articles about email marketing, social media and business technology to TECHi. His archive includes practical coverage of content marketing, workplace devices and online platforms. His earlier writing also appeared on Benchmark Email’s blog.
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