Electronic Arts Chief Executive Officer Andrew Wilson doesn’t think that the glut of free-to-play content on mobile devices and other platforms make it harder to justify $60 console games. “It doesn’t matter how much money you spend, as long as you feel like you got value,” Wilson told The New York Times in an interview. “People spend $300,000 on a Ferrari and feel good about it.” Wilson explained EA is just as focused on investment of time as investment in money. “Engagement is the world’s new profit metric,” he said.
EA’s CEO discusses his plans for the company and its future
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