Imgur wants to replace the antiquated GIF image

Internet culture is dominated by GIFs, and they just got even better. Photo-sharing site Imgur made a big improvement to the GIFs posted on its site by converting the files from the outdated.GIF format to a MP4 video format. Imgur announced Project “GIFV” (GIF Video) on Thursday as a part of an effort to make the files load more quickly and perform better. While the conversion doesn’t change anything you love about GIFs, they’re a lot more efficient.