Intel acquires its own personal assistant platform for $30 million

Intel has acquired its own Siri-like personal assistant software from Israeli company Ginger for as much as $30 million according to some estimates. Intel hasn’t flat-out purchased the company entirely but instead hand picked its natural language processing tools and applications assets including a platform that allows companies to offer customized personal assistants. As part of the deal, some of Ginger’s key personnel will also make the shift over to Intel including up to 16 engineers associated with its natural language business.