In the face of declining global demand and increasing trade uncertainty, Kia Motors Corp. (OTC: KIMTF) has lowered its 2030 electric vehicle (EV) sales target by more than 20%, making it the latest automaker to do so.

New Sales Goals: EVs and Hybrids

The South Korean automaker has lowered its target of 1.6 million electrically powered cars sold by the completion of the decade to 1.26 million. By 2030, it also hopes to sell 993,000 hybrid cars.

Kia mentioned growing policy uncertainties in the US, one of its main export destinations, in a presentation to stakeholders on Wednesday.

Trump Tariffs Escalate Trade Pressures

Donald Trump’s broad new trade tariffs, which have increased the cost and unpredictability of cross-border trade, are one example of this.

Foreign manufacturers, particularly those with production facilities in Asia and Europe, are anticipated to incur higher costs as a result of the measures, which may lead to additional downward revisions throughout the industry.

Automakers are having to make tough decisions about how rapidly and aggressively to scale their electric transition as tariffs start to pinch and important markets grow increasingly politically unstable.

Navigating the Future of EVs

Kia’s updated goals acknowledge that trade and regulatory obstacles will probably grow worse before they get better, in addition to reflecting a more favorable demand climate.