Business intelligence company Mattermark has been described as “counting cards” when it comes to evaluating startups amid a sea of gamblers. And it looks like the strategy is paying off, as the company is announcing today that it has raised $6.5 million in a first round of institutional funding. The brainchild of entrepreneur Danielle Morrill, Mattermark compiles and analyzes various kinds of data about startups in order to evaluate, rank, and track their growth over time. The company uses social media, app store rankings, Alexa.com rankings, anonymous tips, AngelList, and news articles, among other things, to do that.
Mattermark raises $6.5 million to help investors rank startups
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