The next iteration of Motorola’s popular mid-range smartphone, the Moto G, has been officially announced, and I’m liking what I see. Juts like its predecessors that Google released back whe Motorola was owned by the company, the current-generation Moto G offers some impressive specs at a price that won’t break the bank ($179 or $219). But while the price and specs are great the best part about the new Moto G is the customization that Motorola’s own Moto Maker service allows

Motorola has unveiled the latest update to its popular Moto G smartphone, offering the usual combination of low price and premium specs, but with added water-resistance and the ability to customise the device using Motorola’s Moto Maker service. When Google first launched the Moto G in November 2013, it was widely praised for its low price, quad-core processor and HD screen, offering a wallet-friendly alternative to some of the premium devices on the market at the time, like Apple’s iPhone 5c. Less than a year later, Motorola updated the device with a bigger screen, better cameras and microSD storage expansion, and raised the price from £135 to £145. Now the company has unveiled the third-generation Moto G – the first to be launched since Lenovo bought Motorola from Google for $2.9bn (£1.8bn) in 2014. The new Moto G runs Android Lollipop and has a 5-inch HD display, all-day battery life and built-in SD card support. It also has a 13MP rear camera and a 5MP front camera – both significant upgrades from last year’s model. The rear camera, for example, is the same camera module and sensor that Motorola put into the £499 Nexus 6 for Google.