Square Enix has announced a new cloud gaming service for 2015

Square Enix announced its aim to deliver “revolutionary” cloud-based gaming with Shinra Technologies, a newly launched subsidiary helmed by Yoichi Wada, the former president of the Japanese publisher. Cutely named after the company in Final Fantasy 7, Shinra’s goal is to “change the game industry ecosystem by offering new types of games experiences” through its own tech. Shinra appears to be an evolution of Square Enix’s Project Flare streaming project but set up as a separate subsidiary.