Search and social will not be separate marketing endeavors in 2014
If you do a search on Google for "search marketing" and compare it to a search for "social marketing", you'll see that there are pretty much no...
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#Search engine optimization
16 articles
TECHi reporting and analysis covering Search engine optimization. 16 articles, newest first.
#Infographic: The ins and outs of Google authorship
Google isn't just interested in content. They want to know who's writing it and how they fit in within a given niche. That was one of the original...
Google gives a pass to J2's unethical SEO practices
J2 Global Communications is a holding company that has online properties specializing in a variety of services. The services include cloud storage, email...
10 small business web design mistakes to avoid
Small businesses need websites. But not just any old website will work.Try to avoid these 10 Web design mistakes so your site will help your business...
Modern search marketing is more art, less science with Penguin 2.0
There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the...
26 key points to know prior to building a website
So, you're considering building a new website. You have an idea for a product, you're starting a new company, or you've been charged with taking your 2002...
In search, having the right website is more important than (almost) ever
Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy...
Pinterest best practices for business
Pinterest has grown tremendously. In December of 2011 it had 7 million users. Just a year later, there are over 20 million monthly active users. It is the...
What bomb will Google drop this year at SXSW?
Last year, SXSW was relatively laid back. We had a couple of executives there, but for the most part it was our search and social team that was in...
Facebook's corrected insights may be a red herring for improved exposure for pages
When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most took...
Valuable commentary is the alternative to straight syndication or spinning
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their…
Why social signals are only going to get bigger in search rankings
The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage…
Content isn't king. It's more like a president
The marketing adage "content is king" has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing…
Only Google can judge me
A digital lifetime ago, the late Tupac pronounced his independence from peer criticism by conceding judgment to only his higher power.
Peter Parker uses Bing and dozens of other things wrong with The Amazing Spider-Man
It's rare that a YouTube channel is born that does it right from the first shot. It's even more rare to find a YouTube channel that does movie critiquing…
Putting search and social in their place below content
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that…