TECHi.comApple designs the iPhone, Mac, iPad, Watch, services, silicon, and software ecosystem behind one of the world's largest consumer technology platforms. AAPL is best read through five durable lenses: installed-base monetization, services margin durability, device upgrade cycles, AI execution, and supply-chain exposure.
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NASDAQ · Technology · Profile
Apple Inc. (AAPL) stock profile and business model
What Apple Inc. does, how the business earns money, and how valuation, peers, ownership, and risk shape the TECHi profile.
Section freshness
Price Aug 11, 4:00 PM EDT · Statements Jun 26, 8:00 PM EDT
Investor profile snapshot
AAPL live price, business model and key metrics
Start with the live market print, then use this profile to connect Apple Inc.'s operating model with revenue, margins, peer context, and investor risk.
Market closedLatest regular-session print
$304.91
▼ -$3.35(-1.09%)4:00 PM ET - vs previous closeiQuote as of Aug 11, 2026, 4:00 PM EDT
NASDAQ market is closed. Showing the latest available regular-session trade from Aug 11, 2026, 4:00 PM EDT.
Market data source
Today30%
$302.79L Aug 11 '26$309.97H Aug 11 '26
52-week67%
$223.78$344.57
Long-term ranges5Y, 10Y, Since first printHide
5Y82%
$124.17L Jan 3 '23$344.57H Jul 29 '26
10Y88%
$22.88L Jun 27 '16$344.57H Jul 29 '26
Since first print88%
$2.27L Aug 14 '06$344.57H Jul 29 '26
Live price
$304.91
Live during market hours
Market cap
$4.45T
Equity scale
Forward P/E
30.10
Consensus valuation multiple
Analyst view
Buy
Target $322.28 (+5.70% implied)
Company · Profile
About Apple Inc. (AAPL)
Sector, leadership, and how Apple Inc. earns its revenue.
Technology
Company · Profile
About Apple Inc. (AAPL)
Sector, leadership, and how Apple Inc. earns its revenue.
Apple Inc.
NASDAQ · AAPL · US
- Sector
- Technology
- Industry
- Consumer Electronics
- Headquarters
- Cupertino, California
- Country
- US
- Founded
- 1976
- Employees
- 166,000
- CEO
- John Ternus
- Exchange
- NASDAQ
How Apple Inc. makes money
ecosystem
Installed base
The real Apple asset is not a single device line; it is the global installed base that keeps users inside iOS, macOS, wearables, payments, apps, cloud storage, subscriptions, and services.
services
Services durability
Services revenue gives AAPL a higher-margin layer on top of hardware. Investors should watch whether App Store, payments, subscriptions, warranty, cloud, and media revenue can keep growing without heavier regulatory drag.
devices
Upgrade cycle
Hardware still sets the rhythm. iPhone, Mac, iPad, Watch, and wearables cycles determine when customers refresh, while custom silicon and software integration help Apple defend pricing power.
capital
Capital returns
Apple’s cash generation supports buybacks and dividends, which can cushion slower growth. The risk is paying too high a multiple when buybacks are doing more work than operating expansion.
Key takeaways for AAPL
AAPL’s long-term thesis depends on the installed base, services monetization, product refresh discipline, AI execution, and capital returns working together.
The hardware cycle matters, but the higher-quality debate is whether Apple keeps converting device ownership into recurring services revenue.
The main pressure points are valuation, App Store regulation, China and tariff exposure, supply-chain concentration, and whether Apple Intelligence becomes a real demand driver.
Business identity
Apple Inc. company facts and operating footprint
Apple designs the iPhone, Mac, iPad, Watch, services, silicon, and software ecosystem behind one of the world's largest consumer technology platforms. AAPL is best read through five durable lenses: installed-base monetization, services margin durability, device upgrade cycles, AI execution, and supply-chain exposure.
- Sector
- Technology
- Industry
- Consumer Electronics
- Headquarters
- Cupertino, California
- Founded
- 1976
- Employees
- 166,000
- CEO
- John Ternus
- Country
- US
- Exchange
- NASDAQ
Registration and filing identifiersShowHide
- Asset type
- Common Stock
- Fiscal year end
- December
- Latest quarter
- Jun 27, 2026
- CIK
- 0000320193
Key metrics
AAPL valuation, revenue and margin profile
- Market cap
- $4.45T
- Equity scale
- Revenue TTM
- $458.39B
- Trailing twelve months
- Forward P/E
- 30.10
- Consensus earnings multiple
- Net margin
- 27.62%
- Profit after expenses
Margin quality snapshot
Gross margin48.65%
Operating margin33.17%
Net margin27.62%
Competitors
AAPL competitors and peer context
Risk heatmap
AAPL business risks investors should monitor
Valuation sensitivity
Elevated30.10x
Use the forward P/E and PEG context before treating the profile as cheap or expensive.
Balance-sheet flexibility
MonitorD/E 0.77 · CR 1.00
Debt load and near-term liquidity shape how much strategic patience the company has.
Growth durability
Monitor—
Latest YoY revenue growth is the first check on whether the business model is still expanding.
Market sensitivity
MonitorBeta 1.09
Higher beta can amplify drawdowns when rates, earnings expectations, or sector appetite shift.
Regulatory and operating pressure
ElevatedTechnology
Platform rules, AI governance, export controls, and supply-chain constraints can move product timing, margins, or addressable markets.
AAPL ownership and registration profile
- Float shares
- 14.24B
- Insider ownership
- 1.65%
- Institutional ownership
- 66.29%
- Address
- One Apple Park Way, Cupertino, CA, 95014, US
Size & scale
- Market cap
- $4.45T
- Enterprise value
- $4.55T
- Shares outstanding
- 14.59B
- Currency
- USD
Frequently asked
Common questions.
What does Apple Inc. do?
The AAPL Profile page keeps the available company description, sector, industry, leadership, headquarters, workforce, and product context together.
Where does TECHi source the AAPL profile?
Profile fields come from the unified company record and provider data; unavailable identity fields remain blank rather than inferred.