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Profile

Apple Inc. (AAPL) stock profile and business model

What Apple Inc. does, how the business earns money, and how valuation, peers, ownership, and risk shape the TECHi profile.

Section freshness

Prices as of Sep 25, 4:00 PM EDT · Fundamentals checked Sep 26, 7:32 AM EDT · Statements Jun 27, 2026

AAPL

Market closedLatest regular-session print

$341.07

▲ +$5.15(+1.53%)4:00 PM ET - vs previous closei

Quote as of Sep 25, 2026, 4:00 PM EDT

US market market is closed. Showing the latest available regular-session trade from Sep 25, 2026, 4:00 PM EDT.

52w high$345.34

52w low$243.42

Yahoo Finance · latest regular-session print · as of Sep 25, 2026, 4:00 PM EDT · delay not stated · current source

Today92%

$334.53L Sep 25 '26$341.67H Sep 25 '26

Investor profile snapshot

AAPL live price, business model and key metrics

Start with the live market print, then use this profile to connect Apple Inc.'s operating model with revenue, margins, peer context, and investor risk.

Market closedLatest regular-session print

$341.07

▲ +$5.15(+1.53%)4:00 PM ET - vs previous closei

Quote as of Sep 25, 2026, 4:00 PM EDT

NASDAQ market is closed. Showing the latest available regular-session trade from Sep 25, 2026, 4:00 PM EDT.

Yahoo Finance · latest regular-session print · as of Sep 25, 2026, 4:00 PM EDT · delay not stated · current source

Today92%

$334.53L Sep 25 '26$341.67H Sep 25 '26

52-week96%

$243.42$345.34

Long-term ranges5Y, 10Y, Since first print

5Y98%

$121.99L Jan 3 '23$345.34H Sep 22 '26

10Y99%

$23.92L Nov 14 '16$345.34H Sep 22 '26

Since first print99%

$0.1902L Apr 17 '03$345.34H Sep 22 '26

Live price

$341.07

Live during market hours

Market cap

$4.98T

Equity scale

TECHi FY2026 period end 2026-09-30 P/E

38.67

Price divided by the stored annual EPS

Analyst view

Buy

Target $328.22 (-3.77% implied)

Business-model map

Select a node to inspect the relationship, reporting period and evidence.

Business

AI exposure · evidence, not a synthetic score

Revenue exposure: AI-specific revenue is not separated in the available normalized statements.
Capital-spending dependency: No reviewed quantitative dependency model is available.
Compute role: See the sourced business description; AI labels do not establish compute revenue.
AI product count: An exhaustive, consistently defined product inventory is unavailable.
Ecosystem links: Supplier and customer links require reviewed disclosures.

Narrative versus numbers

Demand is expanding

Supporting observation: 16.4%

Quarterly revenue growth year over year; company-wide, not exclusively AI. · TECHi unified data · 2026-06-27

Growth produces accounting profit

Supporting observation: 27.6%

Net margin. A positive figure supports profitability, not necessarily cash generation. · SEC Companyfacts · 2026-09-26T09:25:45.558Z

The business generates cash after investment

Supporting observation: 31.91B

Latest available free cash flow; period-specific, not a forecast. · SEC Companyfacts · 2026-06-27

These are explicit tests of individual claims, not an overall bull/bear rating. Demand growth can coexist with valuation, concentration and financing risk.

Company · Profile

About Apple Inc. (AAPL)

Sector, leadership, and how Apple Inc. earns its revenue.

Apple Inc.

Market · AAPL

Apple designs the iPhone, Mac, iPad, Watch, services, silicon, and software ecosystem behind one of the world's largest consumer technology platforms. AAPL is best read through five durable lenses: installed-base monetization, services margin durability, device upgrade cycles, AI execution, and supply-chain exposure.

Headquarters: Cupertino, California
Founded: 1976
CEO: John TernusLeadership source is not linked

How Apple Inc. makes money

ecosystem

Installed base

The real Apple asset is not a single device line; it is the global installed base that keeps users inside iOS, macOS, wearables, payments, apps, cloud storage, subscriptions, and services.

services

Services durability

Services revenue gives AAPL a higher-margin layer on top of hardware. Investors should watch whether App Store, payments, subscriptions, warranty, cloud, and media revenue can keep growing without heavier regulatory drag.

devices

Upgrade cycle

Hardware still sets the rhythm. iPhone, Mac, iPad, Watch, and wearables cycles determine when customers refresh, while custom silicon and software integration help Apple defend pricing power.

capital

Capital returns

Apple’s cash generation supports buybacks and dividends, which can cushion slower growth. The risk is paying too high a multiple when buybacks are doing more work than operating expansion.

Key takeaways for AAPL

AAPL’s long-term thesis depends on the installed base, services monetization, product refresh discipline, AI execution, and capital returns working together.

The hardware cycle matters, but the higher-quality debate is whether Apple keeps converting device ownership into recurring services revenue.

The main pressure points are valuation, App Store regulation, China and tariff exposure, supply-chain concentration, and whether Apple Intelligence becomes a real demand driver.

Business identity

Apple Inc. company facts and operating footprint

Financials Forecast Peers

Headquarters: Cupertino, California
Founded: 1976
CEO: John TernusLeadership source is not linked

Registration and filing identifiersShow

Asset type: Common Stock
Fiscal year end: September
Latest quarter: Jun 27, 2026

Key metrics

AAPL valuation, revenue and margin profile

Full statistics

Market cap: $4.98T; Equity scale

Revenue TTM: $466.82B; Trailing twelve months

TECHi FY2026 period end 2026-09-30 P/E: 38.67; Price divided by the stored annual EPS

Net margin: 27.62%; Profit after expenses

Revenue growth: 16.36%; Latest YoY quarter

Free cash flow: $31.91B; Reported in USD

Margin quality snapshot

Gross margin48.65%

Operating margin33.17%

Net margin27.62%

Competitors

AAPL competitors and peer context

Ticker	Company	Price	Move
DELL	Dell Technologies	$562.89	+5.01%
SNDK	Sandisk Corp.	$1,778	+1.38%
WDC	Western Digital Corp.	$456.81	+1.44%
HPE	Hewlett Packard Enterprise	$62.94	-0.91%
NTAP	NetApp Inc.	$201.15	+1.98%
SMCI	Super Micro Computer	$43.26	+4.22%

Risk heatmap

AAPL business risks investors should monitor

Valuation sensitivity

Elevated

38.67x

Use the forward P/E and PEG context before treating the profile as cheap or expensive.

Balance-sheet flexibility

Monitor

D/E 0.77 · CR 1.00

Debt load and near-term liquidity shape how much strategic patience the company has.

Growth durability

Monitor

16.36%

Latest YoY revenue growth is the first check on whether the business model is still expanding.

Market sensitivity

Monitor

Beta 1.08

Higher beta can amplify drawdowns when rates, earnings expectations, or sector appetite shift.

Regulatory and operating pressure

Monitor

Sector pending

Industry rules, supply chains, customer concentration, and macro demand remain the main operating risks to monitor.

AAPL ownership and registration profile

Float shares: 14.57B

Insider ownership: 1.65%

Institutional ownership: 66.34%

Address: One Apple Park Way, Cupertino, CA, 95014, United States

Size & scale

Market cap: $4.98T

Enterprise value: $5.02T

Shares outstanding: 14.59B

Currency: USD

Frequently asked

Common questions.

What does Apple Inc. do?

Apple designs the iPhone, Mac, iPad, Watch, services, silicon, and software ecosystem behind one of the world's largest consumer technology platforms.

Where does TECHi source the AAPL profile?

AAPL profile facts come from company filings and TECHi's market-data providers; any detail that is not available is left blank rather than inferred.

How to use this page

Use this to answer the core investor question for this tab.

Best for Focused evidence that complements the main quote dashboard.

Weak when Provider data is delayed, sparse, or not yet confirmed by filings.

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