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$340.08
▲ +$3.17(+0.94%)4:00 PM ET - vs previous closeiQuote as of Jul 28, 2026, 4:00 PM EDT
After-hours NASDAQ quote as of Jul 28, 2026, 4:00 PM EDT. Extended-hours prices can sit outside the regular-session range.
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Investor playbook
The page is most useful as a monitor until one side gets cleaner confirmation.
Use it for
Entry timing, risk check, and catalyst scan
What has to keep working for US investors to stay interested.
Trend support
+23.0%Current price is above the 200-day average.
Multiple compressing
-26.3%Forward P/E sits below trailing — estimates imply earnings growing into the multiple.
Where the dashboard says the thesis can break or get crowded.
Growth priced in
2.80PEG above 2 can leave less room for execution misses.
News pressure
somewhat bearishLatest catalyst source: Yahoo.
Catalysts and positioning checks that are not duplicate live-pulse metrics.
Latest catalyst
YahooDow Ends Higher For Third Straight Session As Oil Cools, Nasdaq Slides On Chipmaker Rout — PYPL, SPCX, AAPL, V, F Stocks In Focus
The playbook is derived from quote, analyst, financial, news, and trend snapshots. It is a research workflow aid, not a buy or sell recommendation.
As of Jul 28, 2026, 4:00 PM EDT, Apple Inc. (AAPL) traded at $340.08, a +0.94% move versus the prior close, ranging between $335.60 and $342.89 intraday, and on volume of 50.77M shares. The stock has traded between $201.50 and $342.89 over the past 52 weeks, carries a market capitalization of $4.99T, trades at 40.83x trailing earnings, and yields 0.3% in dividends. Sell-side analysts rate AAPL Buy across 54 ratings and carry an average price target of $337.26 (-0.83% implied versus the last quote). AAPL's record close stands at $342.89, set on Jul 28, 2026.
Buy analyst tone. Latest catalyst: Dow Ends Higher For Third Straight Session As Oil Cools, Nasdaq Slides On Chipmaker Rout — PYPL, SPCX, AAPL, V… (Yahoo). Premium valuation — growth priced in.
Balanced watch. Track record validation (90/100) is the strongest signal; future value (44/100) is the main constraint. Model confidence is 43/100 — some inputs are unavailable, so treat this as a directional research screen rather than a forecast. Long-term secular context is tracked separately: 20 Years +17220.4% total; yesterday +0.9%. Comparable past signals have verified against subsequent prices 19.5% of the time.
Expected-return math is scaled by beta and realized volatility before confidence is applied.
Short-horizon expected moves are volume-weighted so thin moves get less credit than confirmed tape.
Sector momentum is included beside the broader market regime.
Roadmap and developer-channel coverage provide additional issuer-level context.
| Enterprise value | $5.04T |
| Price / sales | 11.06 |
| Price / book | 46.98 |
| Operating margin | 32.64% |
| Return on assets | 33.03% |
| EPS (TTM) | $8.33 |
| Beta (5Y) | 1.10 |
Benchmark context
Compare against its sector ETF and the broad market.
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5 answers covering latest price, analyst view, leadership, and sector context.
TECHi articles and Two Takes linked to AAPL. Full feed on the AAPL news page.
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