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live pathsNasdaqGS · Technology
$340.08
▲ +$3.17(+0.94%)4:00 PM ET - vs previous closeiQuote as of Jul 28, 2026, 4:00 PM EDT
After-hours NasdaqGS quote as of Jul 28, 2026, 4:00 PM EDT. Extended-hours prices can sit outside the regular-session range.
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Investor playbook
The current snapshot gives bulls more to work with, but the watch list still controls timing.
Use it for
Entry timing, risk check, and catalyst scan
What has to keep working for US investors to stay interested.
Trend support
+23.0%Current price is above the 200-day average.
Multiple compressing
-27.0%Forward P/E sits below trailing — estimates imply earnings growing into the multiple.
Where the dashboard says the thesis can break or get crowded.
Growth priced in
2.80PEG above 2 can leave less room for execution misses.
Catalysts and positioning checks that are not duplicate live-pulse metrics.
Latest catalyst
YahooApple Tops Nvidia as the Most Valuable Company, But Its Reign Could Be Brief
The playbook is derived from quote, analyst, financial, news, and trend snapshots. It is a research workflow aid, not a buy or sell recommendation.
As of Jul 28, 2026, 4:00 PM EDT, Apple Inc (AAPL) traded at $340.08, a +0.94% move versus the prior close, ranging between $335.60 and $342.89 intraday, and on volume of 50.77M shares. The stock has traded between $201.50 and $342.89 over the past 52 weeks, carries a market capitalization of $4.99T, trades at 41.22x trailing earnings, and yields 0.3% in dividends. Sell-side analysts rate AAPL Buy across 54 ratings and carry an average price target of $319.72 (-5.99% implied versus the last quote). AAPL's record close stands at $342.89, set on Jul 28, 2026.
Buy analyst tone. Latest catalyst: Apple Tops Nvidia as the Most Valuable Company, But Its Reign Could Be Brief (Yahoo). Premium valuation — growth priced in.
Balanced watch. Track record validation (90/100) is the strongest signal; future value (42/100) is the main constraint. Model confidence is 46/100 — some inputs are unavailable, so treat this as a directional research screen rather than a forecast. Long-term secular context is tracked separately: 20 Years +17220.4% total; yesterday +0.9%. Comparable past signals have verified against subsequent prices 19.4% of the time.
Expected-return math is scaled by beta and realized volatility before confidence is applied.
Short-horizon expected moves are volume-weighted so thin moves get less credit than confirmed tape.
Sector momentum is included beside the broader market regime.
Roadmap and developer-channel coverage provide additional issuer-level context.
| Enterprise value | $4.86T |
| Price / sales | 10.66 |
| Price / book | 45.27 |
| Operating margin | 32.64% |
| Return on assets | 33.03% |
| EPS (TTM) | $8.25 |
| Beta (5Y) | 1.10 |
Benchmark context
Compare against its sector ETF and the broad market.
Help · FAQ
5 answers covering latest price, analyst view, leadership, and sector context.
TECHi articles and Two Takes linked to AAPL. Full feed on the AAPL news page.
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